The camera work was sometime quite exciting, every part was edited very well, the sound was perfect... yes, there was nothing too exciting... but there was nothing bad either! It was somewhere in the middle with the story, it had its laughs, not huge, but there were still laughs. Following the guide in marketing with Scat (Shiloh Fernandez) wasn't boring, but I never got too excited, either. Advertising is, of course, the art of creating a need where none exists, and at this Scat - he thinks it sounds like jazz, but to others it evokes animal poop - is something of a master. He spent lots of time couch-surfing and staring at the ceiling, but it seems that those hours at the end were worthy. However, when he realizes what he himself needs - the girl in the power suit - he finds he's all empty talk and no real walk. Everything is about the image until that moment for him and as he begins to realize that fame and fortune have cost him his morality... he is given a chance to rediscover his true self when the elaborate image he has created is taken down!
Nice message, nice acting, average story, with excellent camera work. That's it!
We, after all, everything is done to conquer you. The ads are made with the intention of making you want, not what you see or pay attention, as it is said in the film: "We do not even notice." But the brain gets the message and enters the desire, which can become uncontrollable. However, not just advertising that lives with love can work the same way.
The character of Shiloh Fernandez comes to confirm both. With great ideas that are worth millions and millions. But he stuck by what he knows is a lie, and a lie irresistible, he is attracted to Six (Amber Heard), but nothing about it is true. Everything about it is just an image, created to attract people. The two main characters work their image, but one of them ends up getting lost in their own lies.
And it's always like, lie after lie. Bought lies that supposedly make us feel good, but with the influence and buying so many lies just losing ourselves. Exactly, we forget who we are, because we are made of things we want, or rather, the things we think we want. Just getting difficult to get out of this, it is difficult to remember what you really wanted or needed. Our lives are induced to be lived not the way we want, but the way they want.
But who wants that? Those who have the power and forget a basic truth: With great power like this, to influence and make people want things, comes great responsibility. Looks like it came from another place, but it's true. What happens is that nobody cares about that responsibility. Since a fault is indicated when such liability is required by certain consequences, in as much as we pleased. Nobody cares, and should it?
Maybe so. It would be nice, for once, be able to perceive and move away a little of that. Stop it. And this is so difficult, we consumerist, and not only products, but also of people. What I mean by that is that we create an idea about what it is that person and sell, to buy, to become famous, and in the end we do not know the reason, it ends up being forgotten. It's amazing how the film manages to tackle all this and even a little more.
The small script may at one point or another, but these flaws are eventually rewarded by two actors, who are very well in the film and has a very good chemistry. But do not be fooled, it can be a simple story but the way it is approached apart. See Amber Heard is always a pleasure and here is lovely the way it is crafted her character, she did not want to be mere sexual desire of every home and she is not, is only the possibility of such a desire, which makes it even easier to get what he wants. However, until the girl from the movie needs to be something you want to you can do want.
So that's the truth, it's all a lie, told by us to ourselves. And that is why it is worth watching this movie, so it brings you back to reality, not that your in which you live, but that you hide from yourself, but see every day. For example like love at first sight, at last, there or not? Or better, and love, is there? Maybe, but you may confuse you with disappointment. Not to be in love with the image that is delivered to you is essential. Who are you and what is your image? Know the answer to these two questions is to answer those, about love, which many confuse with other things and leave sell for lies told by them for themselves. It only remains to know when you will believe them.