POM Wonderful Presents: The Greatest Movie Ever Sold Reviews

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December 1, 2018
A fun way to learn a little more about the worlds of sponsorship and advertising, but its lack of depth will ultimately leave audiences dissatisfied.
March 15, 2017
This may not be Spurlock's best or most riveting effort, but he seems incapable of making a boring film.
June 22, 2013
Not sure Spurlock is the guy who should be making this case, but hey, I don't see anybody else doing it.
January 15, 2013
The real public service here is learning how these companies protect themselves in the contracts that Spurlock signs to get them to sponsor his movie -- chilling.
October 24, 2012
And like Spurlock's other works, among all the laughs and gimmicks, he occasionally scores a moment that floors you.
April 7, 2012
I don't know if director Morgan Spurlock's intention of having his latest work becoming a 'doc-buster' will come to pass, but it sure is a hell of a lot of fun watching him try.
November 4, 2011
It's a bit of a rambling yarn, but Morgan deserves credit for winning $1.5million worth of funding by humorously cramming an ad into every conceivable cranny, including a reference to Coke after an MRI scan.
October 16, 2011
It's an amusing, shallow film...
October 14, 2011
It ought to be sharper. But that is not Spurlock's way, as evinced by his disappointingly self-regarding Where in the World Is Osama Bin Laden?
October 13, 2011
Before this, I hadn't grasped that the notion of "product placement" is in fact passé; now it's all about "co-promotion".
October 13, 2011
Glossy, diverting and shout-it-from-the-rooftops obvious- exactly like an ad, then.
October 13, 2011
At times, it seems like Spurlock has pulled off a minor creative coup, convincing brands to back a documentary that fundamentally questions their commercial ethics.
October 12, 2011
For his next project, it would be nice to see Spurlock put substance before gimmick. But first, a word from his sponsors...
October 12, 2011
Hugely entertaining and frequently laugh-out-loud funny, this is a riveting documentary that's both fascinating and genuinely disturbing and will make you keenly aware of the advertising that surrounds you on a daily basis.
October 11, 2011
A robust and amusing reminder of how Hollywood's tills are topped up by third-party brands and what they get - and we lose - in return.
October 11, 2011
Morgan Spurlock brings an affable everyman charm to this mind-bendingly insightful critique of a world awash in commercial calculations at every corner.
October 9, 2011
A strong gimmick, but it doesn't quite hang together as a documentary as well as it might.
September 2, 2011
The bemused smile on his face may fool some people into believing he doesn't have a strong point of view, but he does: like the man from Michigan, Spurlock is a muckraker...
August 15, 2011
Funny, self-aware, self-reflexive and absurd, it laughs in the faces of sell-outs all the way to the bank.
August 7, 2011
Most entertaining doco of the year
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