POM Wonderful Presents: The Greatest Movie Ever Sold Reviews

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October 14, 2011
It ought to be sharper. But that is not Spurlock's way, as evinced by his disappointingly self-regarding Where in the World Is Osama Bin Laden?
October 13, 2011
Before this, I hadn't grasped that the notion of "product placement" is in fact passé; now it's all about "co-promotion".
October 13, 2011
At times, it seems like Spurlock has pulled off a minor creative coup, convincing brands to back a documentary that fundamentally questions their commercial ethics.
October 11, 2011
A robust and amusing reminder of how Hollywood's tills are topped up by third-party brands and what they get - and we lose - in return.
September 2, 2011
The bemused smile on his face may fool some people into believing he doesn't have a strong point of view, but he does: like the man from Michigan, Spurlock is a muckraker...
May 20, 2011
Morgan Spurlock has sold his soul to help save yours.
May 20, 2011
Spurlock, the affable activist behind "Super Size Me," aims a not particularly harsh spotlight on product placement in his new documentary.
May 6, 2011
The problem is that the film, despite an attempt to examine the intellectual pollution of pervasive marketing, can't help coming off as one big smirk.
May 5, 2011
Few could pull off this fan dance as well as Spurlock, who manages to be both the laughing and crying clowns at the same time.
April 28, 2011
Forget about "greatest." But this could be the most self-referential movie ever: literally a 90-minute narrative about its own creation.
April 28, 2011
Funny, informative, and at times outrageously cheeky.
April 27, 2011
Leaves you wishing there had been more journalistic exploration of the subject and less self-promotion.
April 23, 2011
The nonstop onslaught of product placements in our lives is, alas, a given. The only novelty here is that Spurlock has hauled the corporate marketeers into an indie movie arena supposedly too pure for such temptations.
April 22, 2011
Always the smooth showman, Spurlock avoids answering his own question: Is he selling out or buying in?
April 22, 2011
Engaging as Spurlock can be, too much of the movie is just scene after scene of him meeting with high-priced consultants to talk about "brand identity" and other euphemisms for shallow sloganeering.
April 22, 2011
An exuberant documentary that demonstrates the all-pervasive influence of modern advertising by satiric example, and with great ingenuity...
April 22, 2011
Like the best ad man, he makes his point by making us laugh.
April 22, 2011
Like "Super Size Me," the new "documentary" is heavy on Spurlock-centric humor and very light on actual information.
April 22, 2011
Only the extremely naive will be shocked, shocked by director Morgan Spurlock's dissection of product placement in movies.
April 21, 2011
There's nothing surprising in what Spurlock uncovers, but it illustrates that everything we knew - or at least suspected - about the marriage between advertising and cinema is accurate.
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