The film takes an interesting turn as it goes, initially presenting experimental works as something arcane and impressive (too much for the common man -- hmpf!) but gradually becoming more critical to imply a hollow charade between artist and patron. Zak Orth adds some sharp scenes as a flaky, nouveau-riche collector who buys art to make himself feel important, and Vinnie Jones plays a British conceptual artist who may be a cruel parody of Damien Hirst. Ptolemy Slocum is quite funny as a listless "visionary" who sticks Post-It notes on walls and calls them conceptual art, while Eion Bailey (currently seen on TV's "Once Upon a Time") is Goldberg's deluded painter brother, churning out interchangeable product that reaps unholy riches as doctor's-office fodder. The script is rather heavy-handed in making its points, but the setting is unusual enough to be oddly refreshing.