We The People: The Market Basket Effect


We The People: The Market Basket Effect

Critics Consensus

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Total Count: 9


Audience Score

User Ratings: 98
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Movie Info

The story behind the epic six-week boycott of the Massachusetts-based Market Basket supermarket chain in the summer of 2014: when beloved CEO Arthur T. Demoulas is deposed by his cousin, majority shareholder Arthur S. Demoulas, Market Basket's 25,000 employees and millions of supportive customers successfully enforce a boycott of the 71-store regional chain, leading to a leveraged buyout of the company, the reinstatement of "Artie T.", and a victory for democracy.


Critic Reviews for We The People: The Market Basket Effect

All Critics (9) | Top Critics (4) | Fresh (7) | Rotten (2)

  • The film is more effective as an emotional appeal for better corporate behavior than a stringent analysis of the complicated scenario.

    May 10, 2016 | Full Review…
  • There are good lessons to be learned from the Market Basket saga. "We the People" doesn't trust the audience to figure them out for themselves.

    Apr 28, 2016 | Full Review…
  • Combining court documents, footage of the protests, and interviews with reverent personnel, reporters, and politicians, Reid's fast-paced and engaging film appears to play out as a simple question-and-answer exercise.

    Apr 21, 2016 | Full Review…
  • The filmmakers have made this for the purposes of near-term celebration rather than long-term understanding, and they're probably judging their audience well.

    Apr 14, 2016 | Rating: 2.5/4 | Full Review…

    Ty Burr

    Boston Globe
    Top Critic
  • This material is too good to completely bungle in a documentary, although We the People includes some ill-advised moments.

    Jul 31, 2018 | Full Review…
  • We the People works best when it relegates itself to telling an unusual story about an unusual businessman.

    May 29, 2016 | Rating: 7/10 | Full Review…

Audience Reviews for We The People: The Market Basket Effect

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