The lauded laugher's inaugural season introduces the offbeat staffers at "The Girlie Show," a TV variety program produced at venerable Rockefeller Center in New York City. Presiding over the show is TV scribe Liz Lemon (series creator and writer Tina Fey). But trouble looms upon the arrival of brash new honcho Jack Donaghy (Alec Baldwin), the head of East Coast Television and Microwave Oven Programming. Jack incessantly meddles with the series, hiring edgy but wildly erratic star Tracy Jordan (Tracy Morgan) and changing the show's name to the desperately hip "TGS With Tracy Jordan." All this exasperates Lemon and pushes the show's horrified starlet, Jenna Maroney (Jane Krakowski), to the sidelines. Not only does Jack creep into the writers' room and even appear as a sketch performer (only to plug products), but he referees Lemon's sour romantic life. He sets her up on a blind date (with a woman); interferes with her bumpy reunion with her boorish ex-boyfriend Dennis (Dean Winters); and intervenes as her love blooms for affable paramour Floyd (Jason Sudeikis). Love is on the horizon for Jack, too. He dates a Bush administration official; tangles with his ex-wife (Isabella Rossellini); and woos an auctioneer (Emily Mortimer). But Jack still has time for territorial warfare against his gravelly voiced archnemesis Devin Banks (Will Arnett), a Left Coast network exec who callously eyes Jack's job. Always an omnipresent figure is naive man-child Kenneth the Page (Jack McBrayer), whose misadventures include switching roles with bigwig Jack, scoring a prime spot in Tracy's posse and trying to help the pampered Tracy reach spiritual self-actualization. Alas, Kenneth's bright-eyed idealism prevails even while working for this cast of ego-fueled eccentrics.