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Season 1 – A Virtuous Business

Play trailer Poster for Season 1 – A Virtuous Business Oct 2024 Comedy Drama Play Trailer Watchlist
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Tomatometer 3 Reviews Popcornmeter Fewer than 50 Ratings
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 - embarking on a journey of self-discovery.
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A Virtuous Business — Season 1

Critics Reviews

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Jan Lee The Straits Times (Singapore) Aug 14
4/5
It is a rare depiction of mature women, especially from a conservative East Asian country. Go to Full Review Pierce Conran South China Morning Post Apr 11
3/5
The tantalising prospect of women wresting control of their bodies away from the patriarchs of their community with their stringent social expectations remains just that. Go to Full Review Liz Kocan Decider 10/20/2024
A Virtuous Business manages to be both serious and silly and perfectly balances both. Everyone likes an underdog story, but pairing underdogs with vibrators? Who knew that would be the winning combination? Go to Full Review Read all reviews

Audience Reviews

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Stephanie J @RT89362827 11/03/2024 Impossibly slow, silly and boring. And the good parts are far and few between. The rest is all slice of life silliness. See more Tonya T @RT09224712 10/21/2024 I am glad I found this show. It has some comical moments & it also shows the heartache of being betrayed by your partner, having your mother disapprove of almost everything you do & doing whatever you have to do to take care of your child/children. I find the way the writer's have written this show very entertaining and funny.. The back story of these 4 ladies is told so well & the actresses/actors are so good at what they do. They have such talent and make this show come to life. It says " limited series " I really hope this show continues there is so much more that could be written and take these 4 ladies in all different directions. I rated this 5 stars but I would give 10 stars 🌟 if I could. 🌟 🌟 🌟.. See more Read all reviews
A Virtuous Business — Season 1

My Rating

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Cast & Crew

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Kim So-yeon

Han Jeong-suk

Kim Sung-ryung

Oh Geum-hee

Kim Sun-young

Seo Young-bok

Lee Se-hee

Lee Ju-ri

Yeon Woo-jin

Kim Do-hyun

Kim Won-hae

Choi Won-bong

Episodes

Episode 1 Aired Oct 12, 2024 Struggling to get by, Han Jeong-suk embarks on a risqué business venture, despite her fears; she soon faces her first challenge: a sales presentation. Details Episode 2 Aired Oct 13, 2024 After a hard revelation, Jeong-suk returns to the grind, diving into her products; with renewed energy, she gives sales another try. Details Episode 3 Aired Oct 19, 2024 Jeong-suk faces shame as more people find out about her business, including her mother; after an awkward sale, she finds herself in panic. Details Episode 4 Aired Oct 20, 2024 In order to level up their business, the four ladies begin conducting surveys around town, facing stigma and embarrassment from the locals. Details Episode 5 Aired Oct 26, 2024 Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk; Kim Do-hyeon delves into a mysterious old case. Details Episode 6 Aired Oct 27, 2024 After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies; but upon her return, she finds herself in a perilous situation. Details Episode 7 Aired Nov 2, 2024 Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal; Do-hyeon encourages her to take time for herself. Details Episode 8 Aired Nov 3, 2024 Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother; but their feelings become complicated. Details Episode 9 Aired Nov 9, 2024 After Do-hyeon's sudden confession, Jeong-suk navigates awkward encounters with him; details surrounding Choi Won-bong's hit-and-run case come to light. Details Episode 10 Aired Nov 10, 2024 Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business; Do-hyeon finds himself in danger during his investigation. Details Episode 11 Aired Nov 16, 2024 Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui; Lee Ju-ri discovers her love life puts her in a bind. Details Episode 12 Aired Nov 17, 2024 Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news; the women grapple with downfall when their business suffers a crisis. Details

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A Virtuous Business — Season 1

A Virtuous Business A Virtuous Business A Virtuous Business A Virtuous Business View more photos

Season Info

Director
Jo Ung
Screenwriter
Choi Bo-rim
Network
JTBCKOR
Genre
Comedy, Drama
Original Language
Korean
Release Date
Oct 12, 2024
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