In the late 19th century and well into the 20th, the majority of Americans lived on farms, far from any stores. The Sears & Roebuck catalogue brought consumer goods to this backbone of the nation. Originally telecast on the award-winning PBS series The American Experience, this documentary chronicles how two watch salesmen, Richard Sears and Alva Roebuck, revolutionized the marketing of merchandise and built a world-class corporation in the process. Highlights include commentary by historians, shots of early Sears catalogue items, archival photographs, and film footage.
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