The dream to get rich quick was introduced to American culture long before the craze of the Internet startup. Similarly, what tripped up many Internet entrepreneurs -- a good idea matched with inexperience, high risk, and no road map to follow -- befell on those seeking gold in the 1890s, an end result that, more often than not, left pockets empty. Though the inexperienced prospectors who left family and loved ones behind were motivated less by greed and more by desperate economic times. American Experience: Gold Fever tells the personal stories of a handful of city dwellers, who, in January 1898, journeyed into the arctic of the Klondike determined to strike gold, and their deadly encounter with a fierce avalanche on April 3, 1898. Historic photos of prospectors, personal correspondence with families and friends, stories told by their descendants, and interviews with experts on the history of the Klondike gold rush are interwoven to illustrate what today would become Survivor meets Extreme Adventure Challenge, but with greater odds against the players.