The Duques, a large Cuban-American family, face pressures as they run their South Florida rum and sugar business. Patriarch Pancho is offered a tidy deal by his competitors, who want him to sell thousands of acres. If he sells, Pancho can focus on the family rum business, a prospect his son Frank finds attractive. Alex, Pancho's adopted son, urges Pancho to protect the family legacy, creating another clash between woman-chasing Frank and family guy Alex, who is married to Pancho's daughter, Isabel.