Critic Consensus: While the women in Don Draper's life are a rich source of story material, "New Business" seems to squander valuable time revisiting them, considering how few shows are left in the series.
as Don Draper
as Peggy Olson
as Peter Campbell
as Betty Francis
as Joan Holloway
as Roger Sterling
as Megan Draper
as Ken Cosgrove
as Harry Crane
as Bertram Cooper
as Sally Draper
as Ted Chaough
as Stan Rizzo
as Michael Ginsberg
as Henry Francis
New Business Photos
Critic reviews for New Business
Oh, Don. When are you going to learn that a new woman isn't the secret to happiness?
"New Business" was an often frustrating hour that again served as a sendoff to one of Don's major love interests.
Not only do people not fundamentally change, but they are the sources of their own unhappiness. It was kind of a depressing thought, made even more so upon viewing this slog of an episode.
Intriguing as this series of role reversals are, it might be impossible for Don's love life to either surprise or captivate me at this point.
The craft of the show has been so strong... that I haven't been particularly bothered by Don's inability to grow. "New Business," though, was an episode so frustrating - and, with few exceptions, dull - that I could for once see that point of view.
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