In the US version of Channel 4's hit series The Secret Millionaire, wealthy Americans go undercover to help those less fortunate than themselves and find out what it's really like to live under challenging social, economic and emotional circumstances. At the end of their week of volunteering and helping in community projects, the millionaires reveal their true identities and give away vast sums of money to help those they've met along the way. For six days, internet entrepreneur John Ferber will leave his luxurious home and conceal his identity while he lives among the 15,000 homeless inhabitants of Skid Row in downtown Los Angeles. He will have to survive on $55.25 for the week, the equivalent of the general relief welfare offered by the government. John?s efforts are initially met with resistance but he then finds a West Hollywood designer and two worthy organisations actively making a difference in the surrounding homeless community.
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