Secret Millionaire USA: Season 3 (2012 - 2013)

Millionaire artist Scott Jacobs and his teenage daughter, Alexa, leave their luxurious San Diego lifestyle behind to spend a week in Newark, New Jersey, searching for deserving individuals and organisations. The pair volunteer their time to worthy charities and at the end of the week reveal their true identities and bestow financial aid on the community heroes they've met.

Chuck Runyon and Dave Mortensen, founders of Anytime Fitness, leave their comfortable lives behind for a week, trading luxury for a very different existence in a rough Oklahoma City neighbourhood. With a budget of just $75, the pair volunteer to work with disabled people and at-risk youth as they seek out those in need of their help.

Chicago native Steve Kaplan is a best-selling author, business consultant and self-made multi-millionaire. His wealth has enabled him to travel around the world, yet he has never explored the infamous South Side of his beloved home town. Steve travels to The Wild Hundreds neighbourhood, where he meets individuals who are fighting the odds and healing this troubled community in unique ways. During the process, Steve learns about a world of poverty that exists right in his own backyard. At the end of his mission, Steve opens his heart and his wallet, surprising the people he has met with a donation of tens of thousands of dollars from his own fortune.

Internet millionaire Jeff Usner had a hugely demanding working life until a series of tragedies forced him to re-evaluate his priorities. As the Secret Millionaire, he says goodbye to his wife and four young children to embark on voyage of self-discovery, but he won't be going far. Jeff literally travels to the other side of the tracks in the city where we lives and works: San Antonio, Texas. Many tourists visit San Antonio each year, but they never see the hidden pockets of poverty and neglect. As Jeff explores a part of his city he knows nothing about, he meets beacons of hope who are putting the needs of others ahead of their own. At the end of his six-day stay, Jeff shocks the people he has met when he donates thousands of dollars to their worthy organisations.

Millionaire Marcus Lemonis is CEO and Chairman of Camping World and Good Sam. In this programme Marcus returns to the disadvantaged community of his Miami hometown to secretly seek out those most in need. Living in a trailer for a week, Marcus volunteers with organisations working to protect young women at risk, and to clothe children living in poverty, and at the end of his experience he reveals his true identity and gives away thousands of dollars of his own money.

Sean Belnick from Atlanta created a successful internet company selling office chairs at just 14 years of age, becoming a millionaire by the time he was 16. He disguises his identity and leaves his money behind when he assumes a new life looking for deserving people to help. Sean spends six days in New York, a city that he has visited frequently, staying in the borough of Brooklyn in an apartment that is a far cry from the luxury Manhattan hotels he's used to. Sean goes on a life-changing journey as he tries to understand the devastating effects of the 9/11 attacks on the community and meets unsung heroes along the way. Ultimately, he reveals his true identity and shares tens of thousands of dollars of his own fortune with the people he has met, changing not only their lives, but also his own.

Anne Beiler, founder of Auntie Anne's soft pretzel company, leaves her peaceful Amish community in Pennsylvania to go undercover in Baltimore, where 10% of the population suffer drug addiction and the murder rate is the fifth highest in the USA. Anne seeks out individuals and organisations to help, discovering inspirational initiatives including a 'Miracle Garden' and a charity supporting sick children and their families.

Seattle entrepreneur Jay Deutsch grew up loving sports memorabilia, and this passion laid the groundwork for the hugely successful brand merchandising company he founded with a childhood friend. However, his life was recently rocked by a tragedy, which gave him the impetus to become the Secret Millionaire. Jay goes undercover to Phoenix, Arizona, a place he has visited dozens of times, although he has never experienced the city like this. Staying in a neighbourhood that is battling violence and illiteracy, he searches for hidden heroes who are dedicated to empowering those without a voice. At the end of the week, Jay reveals his true identity to the people he has met and donates thousands of dollars to their organisations.