Gustavo's Review of No
"No" is the fourth film of Pablo Larrain, on which explore another chapter of the complex political arena in Chile. The famous referendum that close the horrible dictatorship of Pinochet is shown there the eyes of a director of TV commercials. The premise is very smart. In a production company the owner president is called to make the campaign of "Yes" in the referendum is called to create the campaign for the "No" in the referendum. Gael Garcia Bernal plays, René Saavedra, responsible of this successful No campaign. Juggling between jobs, political meetings, shooting, editing and reviewing the competitor in this battle. We see people ready to stop Pinochet in this tragic time for Chile. But on the other hand. We face the duality of what's best. Dictatorship with better quality of living or a democracy filled with problems like Allende's presidency. See political ideals as concept or content vs seen the audience and costumer as the people who will vote is a smart and complex idea. That not only show how is the world where we living, doesn't matter it this happen 20 years ago, still an issue for most of all.
Gael plays really well this ad guy, his conversation about what's art, what sell, who is the client and who is the costumer shows how is the treatment of politicians about voters. We are the product but also the consumer. The best success of a product to be sold, is that a a candidate or a party wins.