I wasn't too big into the Transformers growing up...I started off with the two Beast Wars cartoons (Beast Wars and Beast Machines), both of which I loved. But the others never appealed to me as much.
But the second I saw the trailer for this movie, I was sold. I went and saw it last night (07/02/07), and the movie was flat out AMAZING. It is the only movie the entire summer that hasn't dissapointed me in some way. That isn't the say the movie is PERFECT, but it's pretty close.
The effects were amazing, which is of little suprise, since it was done by Industrial Light & Magic and Skywalker Sound. The acting was pretty good, with plenty of dramatic acting, well delivered punch lines, And despite the fact that the human characters (Sam and co.) are downplayed to the Autobots and Decipticons, they were still developed pretty well. Though admitingly, I only can remember a few of the character's names. (What can I say? I'm a TAD more interested in the 10 story robot). Also, some seem to have thought the movie was cheesey. I suppose it was (I didn't really pick up on it) but certainly much less cheese than your average Marvel comics flick.
Now, alot of people (Transformer fanboys) were skeptical because Michael Bay was directing, (and because Megatron was no longer a gun...something I felt wasn't only necessary, but a blessing) and opinions about Armageddon are scattered (I personally thought it wasn't that bad). Rest assured, Michael Bay not only did a great job maintaining the franchise, he did an amazing job corepgraphing camera shots and fights. It's really rather epic.
The story is very good. Something that I imagine even the most diehard Transformer's fan can enjoy (if for no other reason than references to the original show) but also something that someone new to the universe can enjoy.
Now, this all isn't to say that the movie doesn't have it's flaws, as I stated previously. Sadly, the Decipticons are HARDLY developed, and only four of them ever speak (Megatron, Starscream, Barricade and Frenzy, who speaks in some weird Decipticon gibberish...but we love anyway because he's a spazzy boombox robot). In addition, cool as the movie is, I'll also admit it is basically just one large commercial. Which of course makes sense, since it's based off a cartoon based off of a TOY LINE. Anyway, for example, Sam falls down in front of Michkea (played by the AMAZING looking Megan Fox) and hey, she's eating at a Burger King. Sam drops the All Spark, and suddenly a Mountain Dew soda machine and an XBox 360 spring to life as new Transformers. All of the Transformer's updates were popular vehicles (for example, Jazz is a Pontiac Solstice). If that all isn't blatant product placement than I dunno WHAT is. In addition, there was a political parody or two that I personally didn't care for, but nothing too terrible. However, they DID kill the Autobot Jazz, which was just an awful idea. Who kills Autobots?
Those complaints are very minor in the grand scheme of things however. The movie is overall hysterical, fun, and action packed, with a good story about the underdog rising up to save the world and get the girl...Oh, and something about robots fighting over humanity or something.
Go see it. Like...now.