I hate movies that insult your intelligent; who make characters stupid just to move the plot along. Someone has to be the character that chooses not to believe that this little evil character IS evil. The wife sees it, the kids see it but the Dad refuses to believe this little girl is causing all this trouble that is going on around them.
The music cues told me when to be scare and most of the time they were misleading me because it's a "Fake Out." When you depend on those for your scares, you are in trouble and this movie relies on that to make you think it's a roller coaster ride.