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Why we ride is a very well-made documentary about the passion people have for riding motorcycles. The cinematography is very good and the flow of the movie is not too bad either. My 9 & 10 year old daughters ride bikes and ATVs with me and they were not too excited about going to a private showing of the movie with Motorcycle-Superstore.com at the Ashland Cinema in Oregon at first. Afterwards, they both said it was really cool and that they liked it. My opinion is that it is a good effort that shows how deep the passion for riding can grow within a family or an individual. If there was anything to complain about was that they utilized a few too many sad stories in the movie for my taste. Overall: Good movie that is fun for anyone or any family who rides. It would be nice to share it with some folks who do not ride, so that they might understand...why we ride.