I went with my mom, dad, and 10 year old little brother to see this movie today. Anticipation was high (overlooking the fact that I had spoiled myself by watching trailers saturated with content that would've been a gem to see for the first time on the screen prior to watching the film) ... safe to say there was a bit more content to see other than what was in the trailers, but... not by much. I am severely disappointed and disgusted with this movie, and this is coming from a fan. Yeah there's going to be a bit of bias, but honestly when the flaws were THIS blatant, you can't tell me this film was any good. (It really wasn't.)
Let's start with the jokes. The corniness was over the top; the jokes were stale (and that's when they were actually appropriate for my 10 year old brother... you know a key part of the TARGET AUDIENCE). Some of the comedy was a bit too adult; and there were a bit too many bikini clad women and usages of profane language for my taste. Literally in several separate scenes throughout the film there are just random bikini clad women everywhere, great message for kids! (insert sarcasm here) Some comedy scenes and action scenes felt UNCOMFORTABLE for my little brother to watch. That shouldn't be the case with a film that's so heavily geared towards kids. They even threw in some religious undertones which was annoying, and of course it had to be centered around Christmas at the start of the SUMMER movie season. The New Years and Christmas motifs became real old, real fast. The other jokes were just ridiculous. Saying the word "Pussy" in front of a kid on screen? I saw little 5 year-olds in the theater and I was just shaking my head. This is somehow geared towards children yet absolutely not for them at the same time... however, I digress.
The movie jumped in tone from humor (I don't know if you could call that garbage "humor"...) to blatant straight up in your face violence. I'm talking important characters shot point blank, abundant usage of guns to kill people in lethal ways, you name it. And again, I'll be the first one to tell you how much I like Iron Man, but this? Just a train wreck on screen. I seriously thought the producers would've' learned from their mistakes with the steaming pile of awful that was Iron Man 2. I was hoping they'd put in some neat visuals and make real effort to have a solid story, one that could revitalize the Iron Man solo series. If that's what you were expecting like me, then you are in for a nasty and harsh reality. The movie does NOTHING to live up to the shiny metal boots of the first film, and it only gets "dare I say" WORSE than the second film. Number one had stark shooting down bad guys too but it wasn't so BLATANT as it was in this film. The violence was there, but it was underscored by the heroism of Iron Man. They handled touchy subject material such as terrorism, homeland security, and use of weapons to attack the general populous in a superb fashion. It's an incredible movie. Sadly, it just deteriorates from the glory it once held. This movie was just one giant joke. Every piece of dialogue was either a bad joke or an action sequence. The shift was noticeable, predictable and annoying. I am really disgusted with this movie. It's like the Sam Raimi Spider-Man movies. Number 1 was amazing, 2 was just ok and 3 was downright ABYSMAL. That is the EXACT formula for the Iron Man movies. It's like once the franchise gets big enough, it's out the window with staying faithful to comic lore and telling a solid superhero story and just in your face with explosions and villains and propaganda to try and sell as many toys as possible. Studios stop seeing the story and start seeing the dollar signs... guess which mindset makes it's way into this film?
The "Big Twist" on the Mandarin was just painfully awful, and I really didn't like it. Again THAT is just treated as one giant joke. This movie is geared towards kids, girlfriends, and wives/mothers. Legitimately and seriously, all of the women and children in the theater were dying from laughter. Yet at the same time you barely heard any males laughing, and that's because none of them were. I myself sat there with a straight face the ENTIRE film. The jokes were lame (apart from a scant few) and even then it was nothing memorable. It really was a family friendly movie aimed at the causal movie goer that had maybe seen the original Iron Man and been dragged by their counterparts to see the Avengers, and not much else. LITERALLY That's the target audience: Kids, Girlfriends and Women (Mothers, Wives, Sisters what have you). Marvel said to hell with a story for fans, and stuck to making cash.
Overall I would give the film a "1" on all scales. It was really terrible to watch. I seriously hope they do better for subsequent films in the Marvel universe. "Strong addition to the marvel canon", "witty", that's serious and utter bullshit.
Not impressed, and very disappointed.