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Helvetica

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Helvetica (2007)

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Reviews Counted:16

Fresh:14

Rotten:2

Average Rating:7.1/10

Runtime: 2 hrs 56 mins

Genre: Musical & Performing Arts

Synopsis: From the New York subways to print ads, the Helvetica typeface has made a sans-serif assault on the world since its creation in 1957. This documentary focuses on the ubiquitous font, exploring its... From the New York subways to print ads, the Helvetica typeface has made a sans-serif assault on the world since its creation in 1957. This documentary focuses on the ubiquitous font, exploring its impact on graphic design, communications, and even psychology. [More]

Director: Gary Hustwit

Director: Gary Hustwit
Producer: Gary Hustwit

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Release:

Nov 6, 2007

[DVD Details]
 
 
  • "Helvetica" is a feature length independent film about typography, graphic design, and global visual culture. It looks at the proliferation of one typeface (that celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. It encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. Includes 96 minutes of bonus footage and additional interviews. "A thoroughly engaging and gleefully funny investigation into the world's most ubiquitous typeface. One of the wittiest, slyly intelligent and quietly captivating documentaries this year" - Time Out London. "Beautiful cinematography, a kick ass soundtrack, and one quotable interview after another. 'Helvetica' is truly a work of art" - Austin Chronicle.
  • Source: Alternative Distribution Alliance
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    Reviews for Helvetica

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    Helvetica is one of those rare films in which the exploration of a specific topic leads to expanding horizons of perception.

    Full Review Source: Seattle Times | comment Comment
    03/07/08
    Jeff Shannon
    Jeff Shannon
    Seattle Times

    Director Gary Hustwit opens our eyes to the visual culture of typography in much the same way as Andy Warhol once freed us from the tyranny of advertising, by inviting reflection upon that which is intended as a subliminal encounter.

    Full Review Source: Seattle Post-Intelligencer | comment Comment
    03/07/08
    Bill White
    Bill White
    Seattle Post-Intelligencer

    The tweaky world of typography is not perhaps as much at the heart of how we live as these designers would have us believe, but it's enjoyable to watch them rhapsodise sans serifs and spacing.

    Full Review Source: Guardian [UK] | comment Comment
    10/13/07
    Cath Clarke
    Cath Clarke
    Guardian [UK]

    A little like a study of the American Civil War that discusses the Confederacy without mentioning the Union.

    Full Review Source: Goatdog's Movies | comment Comment
    09/25/07
    Michael W. Phillips, Jr.
    Michael W. Phillips, Jr.
    Goatdog's Movies

    Even viewers who've never given a serif a second thought are in for an exclamation point of joy from such a well-designed doc.

    Full Review Source: Entertainment Weekly | comment Comment
    09/19/07
    Lisa Schwarzbaum
    Lisa Schwarzbaum
    Entertainment Weekly
    Top Critic Icon Top Critic

    Though their interest sometime borders on obsessive, [director] Hustwit's stellar roster of experts parse Helvetica's origins and implications with engaging passion and striking articulateness.

    Full Review Source: TV Guide's Movie Guide | comment Comment
    09/14/07
    Maitland McDonagh
    Maitland McDonagh
    TV Guide's Movie Guide

    Helvetica spins its wheels for a good part of its rather short running time, making the same points over and again, with diminishing effect each time.

    Full Review Source: Film Journal International | comment Comment
    09/13/07
    Chris Barsanti
    Chris Barsanti
    Film Journal International

    Overlong but fascinating, Gary Hustwit's documentary posits Helvetica, a sans-serif typeface developed in 1957.

    comment Comment
    09/12/07
    Matt Zoller Seitz
    Matt Zoller Seitz
    New York Times
    Top Critic Icon Top Critic

    Helvetica keenly distills the eternal aesthetic battle between the classical and the baroque and explores what happens when a revolution goes mainstream.

    Full Review Source: Village Voice | comment Comment
    09/11/07
    Julia Wallace
    Julia Wallace
    Village Voice
    Top Critic Icon Top Critic

    Helvetica makes a game attempt to understand how typefaces have been applied to contemporary modes of information and how battle lines have been drawn about their usage.

    Full Review Source: Slant Magazine | comment Comment
    09/06/07
    Ed Gonzalez
    Ed Gonzalez
    Slant Magazine

    Hustwit’s talking heads, an endearingly geeky bunch, weigh in on the pros and cons of such ubiquity. Cage match! Not that kind of film.

    Full Review Source: Time Out New York | comment Comment
    06/23/07
    Joshua Rothkopf
    Joshua Rothkopf
    Time Out New York

    Funny to think that the font movie would have the potential to restore one's faith in art and its myriad meanings, but it does.

    Full Review Source: City Pages, Minneapolis/St. Paul | comment Comment
    06/20/07
    Rob Nelson
    Rob Nelson
    City Pages, Minneapolis/St. Paul

    The computer revolution may have democratized graphic design, letting anyone decorate his own desktop or MySpace page, but a certain amount of conformity is necessary for society to function.

    Full Review Source: Chicago Reader | comment Comment
    06/16/07
    J. R. Jones
    J. R. Jones
    Chicago Reader
    Top Critic Icon Top Critic

    Appropriately, once the final credits roll, you’re likely to sit through them with an enhanced understanding of the typeface they’re in.

    Full Review Source: Not Coming to a Theater Near You | comment Comment
    06/16/07
    Rumsey Taylor
    Rumsey Taylor
    Not Coming to a Theater Near You

    A splendid documentary about one typeface, designed in 1957 in Switzerland.

    Full Review Source: Chicago Sun-Times | comment Comment
    06/15/07
    Bill Stamets
    Bill Stamets
    Chicago Sun-Times
    Top Critic Icon Top Critic

    By rounding up a great group of eloquent obsessives eager to explain their feelings about a font, Hustwit has come up with 80 unexpectedly blissful minutes.

    Full Review Source: Chicago Tribune | comment Comment
    06/14/07
    Michael Phillips
    Michael Phillips
    Chicago Tribune
    Top Critic Icon Top Critic
     
     
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