Critic Consensus: No consensus yet.
Based on the best-selling book, SYRUP is an edgy comedy that exposes the cut-throat world of advertising through the eyes of a young prodigy chasing fame, fortune, and the woman of his dreams. Fresh out of school with a degree in marketing, Scat will do anything to prove that he has what it takes to swim with the rich and wildly successful. Scat comes up with a brilliant new product that gives new meaning to the old saying "sex sells." He is sure it will send him right to the top...if only he can convince his boss, the beautiful and mysterious "6," that it's an idea worth millions. Betrayed by his best friend "Sneaky Pete," Scat stumbles through an industry riddled with deception. As he begins to realize that fame and fortune have cost him his morality, he must rediscover his true self behind the elaborate image he has created or risk losing the love of his life. In a world where the average person sees over eight hundred ads in a single day, SYRUP takes a biting look at the insidious-and often ridiculous-side of advertising. Crackling with romance and humor, this razor-sharp satire leaves you guessing and laughing until the end. (c) Magnolia … More
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Critic Reviews for Syrup
It's tempting to say that Aram Rappaport's Syrup sticks, but it's also true.
Syrup is an unsatisfying blend of romantic comedy and scathing social satire, slamming the high-stakes games of product marketing and sales.
The actors are young and beautiful, the soundtrack kicks and the camera zips around with precision. But the script never seems to match the carefully orchestrated mood.
The story works hard for winking relevance. But this dark lark is like walking around Times Square looking at the flashy logos and lights and thinking you see the message behind the medium.
A great performance from Amber Heard can't save Syrup from its half-baked, sluggish script and obnoxious complacency.
Audience Reviews for Syrup
Max Barry is one of my favorite authors, so I have been waiting anxiously for the film of his first novel, Syrup, to be released ever since I heard it was being adapted. The result is... a little disappointing.
The film has a great energy and style to it. The director does a great job here (and I also specifically noticed the music in the film did a lot to help create that energy). The story, involving the cut-throat world of marketing, is fairly original, and for most of the film keeps you interested. But it does have difficulty deciding the tone of the film, succeeding when it's focusing on satire, but considerably weaker when it tries to be a love story. The film falls apart somewhat at the end when it tries to get serious and make you sympathize with its characters, none of which are particulary likeable, and the very end is pretty unsatisfying.
As far as the cast, there is only one real weak link. Unfortunately that weak link is the main character. Shiloh Fernandez simply is not ready for prime time. He feels like a low budget amateur actor thrown in with a cast of professionals. Amber Heard as Six, on the other hand does excellent work here, mixing ruthlessness with vulnerability, deception, and especially sex appeal. The rest of the cast is fine, but besides the two stars are barely in it. Kellan Lutz shows up for a few scenes, most of them without speaking a word, and Brittany Snow appears in a scene or two for what amounts to nothing more than a cameo. Speaking of cameos, watch for the author Max Barry to make a brief appearance as the bald waiter early in the film.
Would I recommend it? Probably. It's worth watching. I just wish it had lived up to its potential instead of leaving us unsatisfied. But hey, maybe that was the point - that in the end it's all marketing and buildup, when in the end it's just an empty product.
Based on the acclaimed novel, Syrup is a hard hitting comedy about the advertising industry. After stealing a million-dollar idea for an energy drink from a freelance agent named Scat, the company's top ad executive, Six, decides to partner with him in order to develop a successful ad campaign that'll save her job. Amber Heard gives an impressive performance that has a lot of charisma. And, the film uses an interesting narrative that breaks the fourth wall; with characters turning to the camera and delivering witty commentaries about marketing. Still, the shop talk gets a bit confusing and the character arcs are somewhat unsatisfying. Though it's not quite as clever as it thinks it is, Syrup is still a fun satire.
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