Syrup (2013)

TOMATOMETER

No Top Critics Tomatometer score yet...

AUDIENCE SCORE

Critic Consensus: No consensus yet.


Movie Info

Based on the best-selling book, SYRUP is an edgy comedy that exposes the cut-throat world of advertising through the eyes of a young prodigy chasing fame, fortune, and the woman of his dreams. Fresh out of school with a degree in marketing, Scat will do anything to prove that he has what it takes to swim with the rich and wildly successful. Scat comes up with a brilliant new product that gives new meaning to the old saying "sex sells." He is sure it will send him right to the top...if only he … More

Rating: R (for language, sexual references and brief drug use)
Genre: Drama , Comedy
Directed By:
Written By: Aram Rappaport , Max Barry
In Theaters:
On DVD: Nov 5, 2013
Box Office: $656
Runtime:
Magnolia Pictures - Official Site

Cast


as Sneaky Pete

as Davidson

as Lisa Simmons

as Waiter

as Jen the Assistant

as Executive #2

as Business Man #2

as Business Man #1

as Reynolds

as Jim the Marketer

as Kit the Marketer

as Journalist #3

as Student

as Mister Jamieson

as Business Man #3

as Executive #1

as Fertility Clinic Rec...

as Franklin

as Victim's Dad

as Cameron

as Gregory the Marketer

as John Shecker

as Chad Larson
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Critic Reviews for Syrup

All Critics (7) | Top Critics (4)

It's tempting to say that Aram Rappaport's Syrup sticks, but it's also true.

Full Review… | July 12, 2013
Globe and Mail
Top Critic

Syrup is an unsatisfying blend of romantic comedy and scathing social satire, slamming the high-stakes games of product marketing and sales.

Full Review… | July 11, 2013
Toronto Star
Top Critic

The actors are young and beautiful, the soundtrack kicks and the camera zips around with precision. But the script never seems to match the carefully orchestrated mood.

Full Review… | June 27, 2013
Washington Post
Top Critic

The story works hard for winking relevance. But this dark lark is like walking around Times Square looking at the flashy logos and lights and thinking you see the message behind the medium.

Full Review… | June 6, 2013
New York Daily News
Top Critic

A great performance from Amber Heard can't save Syrup from its half-baked, sluggish script and obnoxious complacency.

Full Review… | November 14, 2013
We Got This Covered

It's a spunky film, but only in frustrating fits, with the majority of the feature overly concerned with its appearance, generating a sliver of irony to go with all the mediocrity.

Full Review… | May 23, 2013
Blu-ray.com

Audience Reviews for Syrup

three stars....

YodaMasterJedi
MisterYoda ?

Super Reviewer

Max Barry is one of my favorite authors, so I have been waiting anxiously for the film of his first novel, Syrup, to be released ever since I heard it was being adapted. The result is... a little disappointing.

The film has a great energy and style to it. The director does a great job here (and I also specifically noticed the music in the film did a lot to help create that energy). The story, involving the cut-throat world of marketing, is fairly original, and for most of the film keeps you interested. But it does have difficulty deciding the tone of the film, succeeding when it's focusing on satire, but considerably weaker when it tries to be a love story. The film falls apart somewhat at the end when it tries to get serious and make you sympathize with its characters, none of which are particulary likeable, and the very end is pretty unsatisfying.

As far as the cast, there is only one real weak link. Unfortunately that weak link is the main character. Shiloh Fernandez simply is not ready for prime time. He feels like a low budget amateur actor thrown in with a cast of professionals. Amber Heard as Six, on the other hand does excellent work here, mixing ruthlessness with vulnerability, deception, and especially sex appeal. The rest of the cast is fine, but besides the two stars are barely in it. Kellan Lutz shows up for a few scenes, most of them without speaking a word, and Brittany Snow appears in a scene or two for what amounts to nothing more than a cameo. Speaking of cameos, watch for the author Max Barry to make a brief appearance as the bald waiter early in the film.

Would I recommend it? Probably. It's worth watching. I just wish it had lived up to its potential instead of leaving us unsatisfied. But hey, maybe that was the point - that in the end it's all marketing and buildup, when in the end it's just an empty product.

shiftyeyeddog
Martin Bishop

Super Reviewer

½

Based on the acclaimed novel, Syrup is a hard hitting comedy about the advertising industry. After stealing a million-dollar idea for an energy drink from a freelance agent named Scat, the company's top ad executive, Six, decides to partner with him in order to develop a successful ad campaign that'll save her job. Amber Heard gives an impressive performance that has a lot of charisma. And, the film uses an interesting narrative that breaks the fourth wall; with characters turning to the camera and delivering witty commentaries about marketing. Still, the shop talk gets a bit confusing and the character arcs are somewhat unsatisfying. Though it's not quite as clever as it thinks it is, Syrup is still a fun satire.

Dann Michalski
Dann Michalski

Super Reviewer

Syrup Quotes

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