Syrup (2013) - Rotten Tomatoes

Syrup (2013)




Critic Consensus: No consensus yet.

Movie Info

Based on the best-selling book, SYRUP is an edgy comedy that exposes the cut-throat world of advertising through the eyes of a young prodigy chasing fame, fortune, and the woman of his dreams. Fresh out of school with a degree in marketing, Scat will do anything to prove that he has what it takes to swim with the rich and wildly successful. Scat comes up with a brilliant new product that gives new meaning to the old saying "sex sells." He is sure it will send him right to the top...if only he can convince his boss, the beautiful and mysterious "6," that it's an idea worth millions. Betrayed by his best friend "Sneaky Pete," Scat stumbles through an industry riddled with deception. As he begins to realize that fame and fortune have cost him his morality, he must rediscover his true self behind the elaborate image he has created or risk losing the love of his life. In a world where the average person sees over eight hundred ads in a single day, SYRUP takes a biting look at the insidious-and often ridiculous-side of advertising. Crackling with romance and humor, this razor-sharp satire leaves you guessing and laughing until the end. (c) Magnoliamore
Rating: R (for language, sexual references and brief drug use)
Genre: Drama, Comedy
Directed By:
Written By: Aram Rappaport, Max Barry
In Theaters:
On DVD: Nov 5, 2013
Box Office: $656
Magnolia Pictures - Official Site


Kellan Lutz
as Sneaky Pete
Josh Pais
as Davidson
Jolene Anderson
as Lisa Simmons
Max Barry
as Waiter
Katie Blake
as Jen the Assistant
Geoffrey Cantor
as Executive #2
Alexander Chaplin
as Business Man #2
Michael Chenevert
as Business Man #1
Steve Cirbus
as Reynolds
Marcus Coloma
as Jim the Marketer
Justine Cotsonas
as Kit the Marketer
Juniper Foster
as Journalist #3
Connor Fox
as Student
Jack Gilpin
as Mister Jamieson
Frank Harts
as Business Man #3
Juri Heny-Cohn
as Executive #1
O-Lan Jones
as Fertility Clinic Rec...
Cameron Lamb
as Franklin
Derek Peith
as Victim's Dad
Keith Powell
as Cameron
Lance Rubin
as Gregory the Marketer
Michael Teh
as John Shecker
David Waite
as Chad Larson
David Waite
as Chad Larson
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News & Interviews for Syrup

Critic Reviews for Syrup

All Critics (7) | Top Critics (4)

It's tempting to say that Aram Rappaport's Syrup sticks, but it's also true.

Full Review… | July 12, 2013
Globe and Mail
Top Critic

Syrup is an unsatisfying blend of romantic comedy and scathing social satire, slamming the high-stakes games of product marketing and sales.

Full Review… | July 11, 2013
Toronto Star
Top Critic

The actors are young and beautiful, the soundtrack kicks and the camera zips around with precision. But the script never seems to match the carefully orchestrated mood.

Full Review… | June 27, 2013
Washington Post
Top Critic

The story works hard for winking relevance. But this dark lark is like walking around Times Square looking at the flashy logos and lights and thinking you see the message behind the medium.

Full Review… | June 6, 2013
New York Daily News
Top Critic

A great performance from Amber Heard can't save Syrup from its half-baked, sluggish script and obnoxious complacency.

Full Review… | November 14, 2013
We Got This Covered

It's a spunky film, but only in frustrating fits, with the majority of the feature overly concerned with its appearance, generating a sliver of irony to go with all the mediocrity.

Full Review… | May 23, 2013

Audience Reviews for Syrup

three stars....

MisterYoda ?

Super Reviewer

Max Barry is one of my favorite authors, so I have been waiting anxiously for the film of his first novel, Syrup, to be released ever since I heard it was being adapted. The result is... a little disappointing.

The film has a great energy and style to it. The director does a great job here (and I also specifically noticed the music in the film did a lot to help create that energy). The story, involving the cut-throat world of marketing, is fairly original, and for most of the film keeps you interested. But it does have difficulty deciding the tone of the film, succeeding when it's focusing on satire, but considerably weaker when it tries to be a love story. The film falls apart somewhat at the end when it tries to get serious and make you sympathize with its characters, none of which are particulary likeable, and the very end is pretty unsatisfying.

As far as the cast, there is only one real weak link. Unfortunately that weak link is the main character. Shiloh Fernandez simply is not ready for prime time. He feels like a low budget amateur actor thrown in with a cast of professionals. Amber Heard as Six, on the other hand does excellent work here, mixing ruthlessness with vulnerability, deception, and especially sex appeal. The rest of the cast is fine, but besides the two stars are barely in it. Kellan Lutz shows up for a few scenes, most of them without speaking a word, and Brittany Snow appears in a scene or two for what amounts to nothing more than a cameo. Speaking of cameos, watch for the author Max Barry to make a brief appearance as the bald waiter early in the film.

Would I recommend it? Probably. It's worth watching. I just wish it had lived up to its potential instead of leaving us unsatisfied. But hey, maybe that was the point - that in the end it's all marketing and buildup, when in the end it's just an empty product.

Martin Bishop

Super Reviewer


Based on the acclaimed novel, Syrup is a hard hitting comedy about the advertising industry. After stealing a million-dollar idea for an energy drink from a freelance agent named Scat, the company's top ad executive, Six, decides to partner with him in order to develop a successful ad campaign that'll save her job. Amber Heard gives an impressive performance that has a lot of charisma. And, the film uses an interesting narrative that breaks the fourth wall; with characters turning to the camera and delivering witty commentaries about marketing. Still, the shop talk gets a bit confusing and the character arcs are somewhat unsatisfying. Though it's not quite as clever as it thinks it is, Syrup is still a fun satire.

Dann Michalski
Dann Michalski

Super Reviewer

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