At All Costs


At All Costs

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User Ratings: 34
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Movie Info

At All Costs is a feature documentary that explores how the AAU (Amateur Athletic Union) basketball machine has professionalized youth basketball in America. As the business of youth basketball balloons into a multi-billion dollar industry, the stakes for finding "the next big thing" have never been higher. The film follows blue-chip high-school recruits, their families and their AAU programs as they travel the country playing in marquee tournaments, competing against top-tier athletes, all fighting to make it to the next level

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Critic Reviews for At All Costs

All Critics (3) | Fresh (3)

  • At All Costs stands as a captivating look into the Hoop Dreams factory.

    Oct 6, 2016 | Rating: 7/10 | Full Review…
  • Nicoll's film isn't the last word in polish, does the job of shining a light on the culture of the AAU as one cog in a basketball machine that's increasingly focused at all levels on money.

    Sep 25, 2016 | Rating: B | Full Review…
  • Evocative of "Hoop Dreams" but much more about the hopes of becoming rich rather than escaping poverty. Good story-telling and very perceptive about the corporatization of high school basketball programs.

    Aug 24, 2016 | Full Review…

Audience Reviews for At All Costs

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