General Magic (2017)



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Movie Info

Detailing the visionary work of General Magic, a barely known tech company from the 1990s, this documentary film uncovers a Silicon Valley company who designed a smartphone-type device, complete with emojis, that was years ahead of its time. Featuring interviews and archival footage of past employees now hugely successful names in their own right, the film spotlights a timeline of technological innovation and analyzes how timing is paramount. Directed by Matt Maude and Sarah Kerruish.


Critic Reviews for General Magic

All Critics (8) | Top Critics (2)

A fascinating cautionary business tale.

Apr 23, 2018 | Full Review…

It's all informative, but the biggest kick is giggling at the key players' startlingly accurate predictions of the kind of world we're now living in.

Apr 19, 2018 | Full Review…

While this is a story of the tragic failure of a company, it serves as an uplifting and inspiring tale that every dreamer should think about when trying to change the world.

Nov 29, 2018 | Rating: 7.5/10 | Full Review…

It'll make you dream big. It'll transfix you with wonder. It'll make you worship the magic of technology. General Magic is also one of the best documentaries of the year.

Nov 11, 2018 | Full Review…

It's a fascinating look at what it means to fail, and whether a failure that changed the world is really a failure at all. (AppleInsider)

May 11, 2018 | Rating: 4.5/5 | Full Review…

So why watch a movie about a failed company? Easy. The collapse of General Magic brought about the creation of items we all use every day, maybe several times a day.

Apr 25, 2018 | Rating: 4.5/5 | Full Review…

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