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Season 1 – BAIT

Play trailer 1:36 Poster for Season 1 – BAIT Mar 2026 Drama Comedy Sci-Fi Play Trailer Watchlist
Watchlist Tomatometer Popcornmeter
94% Tomatometer 47 Reviews 79% Popcornmeter 100+ Ratings
London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime.
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BAIT — Season 1

BAIT — Season 1

What to Know

Critics Consensus

Riz Ahmed creates and stars in this compassionate, humor-filled meta-satire that dazzlingly lures in its audience like delicious BAIT.

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Critics Reviews

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Nicholas Harris New Statesman Apr 29
If Riz Ahmed has created a comedy that nibbles but never bites, it is for the very sympathetic reason that he has not numbed his heart. Go to Full Review Wenlei Ma The Nightly (AU) Apr 21
Bait will, uh, bait you with its James Bond hook, but then it morphs into a much more interesting and hilarious story. Go to Full Review Nadira Goffe Slate Apr 16
Even with Shah’s increasingly debilitating hallucinations and psychosis guiding his actions, it’s difficult to understand and empathize with why he as a character does what he does, when the only possible outcome is a recipe for disaster. Go to Full Review James Preston Poole The Cosmic Circus May 29
Bait is a consistently engaging watch all the way, with its engrossing screenwriting touching on everything from online harassment to cultural icons and the importance of staying true to ones roots. Go to Full Review James Croot The Post NZ May 5
Latif is a brilliant role for the versatile Ahmed, allowing him to showcase both his trademark nervous energy (as anyone who saw 2021’s under-rated Encounter can testify) and his comedic timing. Go to Full Review Neely Swanson Beverly Hills Courier Apr 21
Well-written, entertaining, poignant and often laugh-out-loud funny, the series is overflowing with excellent actors. This is a trip you will want to take. Go to Full Review Read all reviews

Audience Reviews

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Carolina C @Caro878 Jun 10 Fun show. Has that A24/Safdie Bros kind of vibe but not that chaotic, but I enjoyed it alot. Only 6 episodes too. Hope there will be a S2. See more Luis S @RT65576993 May 13 This show is a bit weird. At first I liked it, but the whole pig head thing gets strange. There comes a point where it just makes me angry to keep watching it. The main character becomes almost schizophrenic. It hurts to watch the show. I stopped liking it because he couldn't be normal. See more Chris J @RT82930701 May 4 Had to turn it off half way into episode 3. This is not a comedy… it’s just dull. See more Mandy H @MandyWatchesU May 2 Big ups Riz Ahmed and Guz Khan! Loved the premise and how the show unravels. It really cuts deep. Absurdist, with a dash of self hatred, this show doesn't pull back it's punches. See more Aisha K @RT07925942 Apr 15 Awesome watch! All the acting is fantastic and the plot line is really good. Cinematography was stellar. Wish it had a season 2! Go Riz! See more Sofia S @RT34038827 Apr 13 I loved how it delved into the world of mental health and the impact it takes on a person. See more Read all reviews
BAIT — Season 1

My Rating

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Cast & Crew

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Riz Ahmed

Creator

Riz Ahmed

Shah Latif

Guz Khan

Zulfi

Sheeba Chaddha

Tahira

Aasiya Shah

Q

Sajid Hasan

Parvez

Episodes

Episode 1 Aired Mar 25, 2026 Blatant, Not Subtle Out of work actor Shah Latif blows his audition for the role of a lifetime; his desperate effort to put himself back in the mix throws his personal and professional life into chaos. Details Episode 2 Aired Mar 25, 2026 TO TROLL, TO PROVOKE Shah's family grills him on the rumors; he faces a bizarre physical training session. Details Episode 3 Aired Mar 25, 2026 HOUSE OR HOME A hallucinatory sequence where Shah envisions his life as a global superstar. Details Episode 4 Aired Mar 25, 2026 LOYALTY, ALLEGIANCE Public backlash and fan theories reach a fever pitch. Details Episode 5 Aired Mar 25, 2026 LURE, PART OF A TRAP Shah returns home to find his family missing and evidence of foul play; with the help of an unlikely companion, a spiraling Shah searches the city, trying and failing to enlist help from everybody and anybody. Details Episode 6 Aired Mar 25, 2026 THE SUBTLE ONE The clock ticks on Shah's final callback for the role of a lifetime; Shah struggles to piece together what happened to him and his family over the last four days and must confront the real reason he blew his audition. Details
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BAIT — Season 1

"It Was Like a Secret Agent Meeting" Riz Ahmed's Fight to Get James Bond in 'BAIT' "It Was Like a Secret Agent Meeting" Riz Ahmed's Fight to Get James Bond in 'BAIT' 27:13 Bait: Season 1 Trailer Bait: Season 1 Trailer 1:36 View more videos
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BAIT — Season 1

BAIT View more photos

Season Info

Director
Bassam Tariq
Creator
Riz Ahmed
Executive Producer
Riz Ahmed, Ben Karlin, Jake Fuller, Roopesh Parekh, Allie Moore
Network
Prime Video
Genre
Drama, Comedy, Sci-Fi
Original Language
British English
Release Date
Mar 25, 2026