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Season 1 – Start-Up

Play trailer Poster for Season 1 – Start-Up Oct 2020 Drama Play Trailer Watchlist
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Tomatometer 1 Reviews 61% Popcornmeter Fewer than 50 Ratings
Seo Dal Mi has dreams of becoming Korea's own Steve Jobs, and with her genius first love, an investor, and a business insider by her side, her dream may be closer than she thinks.
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Start-Up — Season 1

Critics Reviews

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Jae-Ha Kim Jae-Ha Kim (Substack) 07/29/2023
3/4
"Start-Up" has a second male lead (Kim Seon-ho) who is so charismatic that his storyline often overshadows that of the very handsome lead (Nam Joo-hyuk). Ultimately, the K-Drama reinforces the idea that no matter how broken a family is, the ties remain. Go to Full Review
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Audience Reviews

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Timothy K @kandilistk Jul 11 Start-Up is a K-drama that beautifully balances ambition, romance, friendship, and personal growth. While many remember it for its divisive love triangle, its greatest strength lies in its inspiring story about chasing dreams, embracing failure, and discovering that success is never a straight path. The cast is outstanding—Bae Suzy and Nam Joo-hyuk share heartfelt chemistry, while Kim Seon-ho delivers a truly unforgettable performance as Han Ji-pyeong. Kang Han-na also adds emotional depth to the story. What I loved most was how the series realistically portrays the highs and lows of building a startup, supported by meaningful friendships, family bonds, and memorable mentor-mentee relationships. Paired with stunning cinematography and a fantastic soundtrack, every episode feels both inspiring and emotional. The ending may not please everyone, but Start-Up remains a heartfelt drama about resilience, growth, and finding your own path. A series that stayed with me long after it ended. See more Subhashini R @RT77277477 Jun 23 I started this series very excitedly but ended up in disappointment. They wasted kim seon ho's potential. Even though they wanted Ms.Seo and Dosan to end up together, there should have been a proper ending for Mr.Han. All his anger issues were due to the loneliness from young age and none of the scenes seems to comfort him. Only grandma understood him. I really wanted other guys to understand him either through a discussion- especially the one who lost his brother. Mr.Han should have left to some other country instead of staying here with them. Also, there were too many fillers that I had to skip skip skip. Really this drama had big potential but ruined by the lack of focus on a character that needed more attention. See more Rizza S @RT27169058 Mar 18 I was really looking forward to Start-Up, but it ended up being such a disappointment. I didn’t even finish the episode 2 after realizing that Ji‑pyeong didn’t end up as the male lead. The show had potential, but the choice of male lead completely ruined it. See more KRITI N @Kriti743 Feb 13 The ending of this drama is very traumatizing for me. I mean, was the writer under the influence while writing it? Ji-pyeong was right for Dal-mi because they loved each other for a long time, even though he sends letters to her under a different name. But why was Do-san given the lead? He was a cheater, even later he saw his own benefit. After all, why did the writer separate Dal-mi and Ji-pyeong? I feel very bad for Han Ji-pyeong. See more _Hello K @NoFilterReviews Dec 30 Start-Up presents an appealing premise centered on ambition, youth, and innovation, but ultimately fails to deliver an emotionally satisfying story. While visually polished, many narrative decisions — especially the main romance — felt weak and unconvincing.😕 The only reason this drama earns a 3-star rating is Han Ji-pyeong, portrayed by Kim Seon-ho.🫶😊 His performance was the strongest element of the series. ❤️ Ji-pyeong is a layered, restrained, and deeply human character whose quiet loneliness and moral integrity made him the true emotional core of the story. Kim Seon-ho brought depth and sincerity to every scene he appeared in.🥰 In contrast, the romantic pairing between the female lead and Nam Do-san lacked chemistry and emotional weight. Even more disappointing, the narrative consistently left Han Ji-pyeong isolated, without support or care, despite him deserving it most.☹️ Start-Up had potential, but failed to honor its most compelling character. See more Dipika D @RT44085833 12/25/2024 I support the character Do San because his love is true and innocent. Mr.Han character is so matured so storytelling is not just about sacrifice but to understand the vision and motto of one’s life. According to me , ending is superb , everyone finds what’s they want to do in life. See more Read all reviews
Start-Up — Season 1

My Rating

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Episodes

Episode 1 Aired Oct 17, 2020 Start-Up Nam Do-san's letters keep Seo Dal-mi company during the spring she lost everything; 15 years later, she needs him by her side to prove Won In-jae wrong. Details Episode 2 Aired Oct 18, 2020 Family, Friends, Fools To preserve Dal-mi's past and to boost her future, Choi Won-deok asks Han Ji-pyeong to pull off an inconceivable task. Details Episode 3 Aired Oct 24, 2020 Angel Ji-pyeong seeks to transform Do-san into the man of Dal-mi's dreams; In-jae gets a rude awakening and opens one door while closing another. Details Episode 4 Aired Oct 25, 2020 Sandbox Dal-mi and In-jae fight for their dreams, despite different pasts; Ji-pyeong sets out to protect Dal-mi and help Do-san. Details Episode 5 Aired Oct 31, 2020 Hackathon Dal-mi and In-jae present their teams' ideas on the hackathon stage; a story about Dal-mi's upbringing inspires Ji-pyeong to fight. Details Episode 6 Aired Nov 1, 2020 Key Man In-jae uses lessons from her father and stepfather to her advantage; a clash over company shares tests Dal-mi, who turns to Ji-pyeong for advice. Details Episode 7 Aired Nov 7, 2020 Burn Rate Ji-pyeong avoids Dal-mi while grappling with his feelings for her; Do-san's knowledge of Won-deok's condition inspires a business idea. Details Episode 8 Aired Nov 8, 2020 Backup Devastating news gives Dal-mi another reason to make the app a success; Won Du-jeong plans to teach Do-san and Dal-mi a lesson. Details Episode 9 Aired Nov 14, 2020 Risk Do-san and Ji-pyeong struggle to bear the weight of their secret truths; doubts and a mix-up lead Dal-mi to the place where it all started. Details Episode 10 Aired Nov 15, 2020 Demo Day Ji-pyeong gives Dal-mi a confession; seeking success on his own terms, Do-san considers a golden opportunity. Details Episode 11 Aired Nov 21, 2020 Exit Kim Yong-san forces Ji-pyeong to reflect on his past remarks; In-jae and Dal-mi's companies showcase programs featuring the same technology. Details Episode 12 Aired Nov 22, 2020 Acqhire Alex Kwon shows his true colors, proving Ji-pyeong right and fulfilling Samsan Tech's worst fears; Do-san tells Ji-pyeong about Won-deok's health. Details Episode 13 Aired Nov 28, 2020 Comfort Zone Dal-mi and In-jae's self-driving car is hit by a ransomware attack; Samsan Tech founders return after a three-year stint in San Francisco. Details Episode 14 Aired Nov 29, 2020 Elevator Speech Tasked with recruiting developers, Dal-mi pitches her idea at Samsan Tech; Do-san gets away to clear his head. Details Episode 15 Aired Dec 5, 2020 MVP (Minimum Viable Product) Jung Sa-ha and Lee Chul-san begin dating in secret; a boozy, heartfelt conversation with Do-san helps Ji-pyeong make a decision about Dal-mi. Details Episode 16 Aired Dec 6, 2020 Scale Up Do-san and Dal-mi envision new goals for their future; Ji-pyeong finds a way to pay forward his gratitude for Won-deok; In-jae returns to her roots. Details
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Season Info

Director
Oh Chung-hwan
Creator
Oh Choong-hwan, Park Hye-Ryun
Executive Producer
Hwang Ki-yong
Screenwriter
Park Hye-ryeon
Network
Netflix
Rating
TV-14
Genre
Drama
Original Language
Korean
Release Date
Oct 17, 2020