Art & Copy Reviews
It used to be that writers would write their copy, then send it to the art directors, who would lay it out. The new model has resulted in the creative pairing most agencies now use: one art director, one copy writer, and with any luck, one good ad. This approach has had such success that it has even moved into the newspaper world, more or less killing layout departments and resulting in software for "page ownership", which turns the copy editor into an editor, photo editor and layout artist all at once, as in the end they produce one vertically integrated page.
This is the insight I took away from the first half-hour, and the bit about newspapers is me applying that insight to my own past work experience. After thinking through this, I watched the film alternate between self-congratulatory interviews with the creators of major campaigns - for VW Beetle, MacIntosh, Air Jordan and other products - and disembodied stats about how many ads we all see in a day, lifetime etc.
An interesting series of anecdotes that lets you inside some big industry brains and even bigger successes, but you have got to LOVE advertising to really enjoy this one.
By the way, if anyone here is in marketing or advertising...kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now. Now, back to the show. Seriously, I know the marketing people: 'There's gonna be a joke comin' up.' There's no fuckin' joke. Suck a tail pipe, hang yourself...borrow a pistol from an NRA buddy, do something...rid the world of your evil fuckin' presence.
The film is beautifully shot, scored and edited. A must-see for anyone who moves and operates within any creative field or endeavor.
Well sorry to burst your bubble kids, but it really let me down. I feel like I may have set myself up with some preconceived notions of how all of the information was going to be presented -- mostly in a neat and comprehensive little package with tight compositions and a superb score, however this let me down on all counts. Right away I was thrown into some peripheral storylines and you're effectively pulled in, but I found myself slightly aggravated, I was sitting in my seat "waiting for the good stuff" and once we got into historical context -- I was thrilled, enthralled, drawn in. But then all of the sudden it's been a blip on the radar, we've fast forwarded into the 60's and 80's and we'll never leave the comfort zone of the 6 or so main companies. That's not what I wanted! I wanted to look at everyone -- where are the new and cutting edge guys? Where's Crispin Porter? Where's Ogilvy and Mather? What is up with these massive inconsistencies in presented work? This is hardly a large sampling, admittedly some of their ads were collectively the most "well known", and I adored the bits with the legenday George Lois (one of the original "Mad Men") but I just wanted a complete look across the time periods. Some of the most interesting bits of the film were the well integrated information graphics that would present absolutely unreal numbers and statistics -- but it gave me hope. It let me know that I chose a solid industry to pursue, that the industry works you hard and makes you think, and that sometimes -- it can be really fun!