Barack Obama: People's President

Synopsis:

• The one story that most TV outlets didn't tell in the 2008 election was the most important one -how did a young and relatively unknown candidate become President and change the face of presidential politics forever? Barack Obama used techniques never seen before in a nationwide election—his grassroots mobilization and use of the internet was unprecedented, inspiring and effective. You have seen the rest of the coverage---now see the real story.
• Go inside the official and unofficial campaign to learn how Barack Obama was turned into a political brand to appeal to young first time voters. See how social networking on the internet—blogs, Facebook, texting and other techniques were used to carry the message to the masses and to raise tens of millions of dollars for the campaign. Learn how popular online videos such as "Obama Girl", along with those created by imaginative amateurs and passionate supporters to engage their own communities, became one of the most important tools in the campaign's success.
• Featuring interviews with media analysts, activists, journalists, grassroots organizers, producers, campaign workers, and thoughtful experts, BARACK OBAMA: PEOPLE’S PRESIDENT will be a valuable resource for those seeking to inspire change in their community as well as a treasured keepsake of this historic campaign.