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MOVIES / ON DVD / GARMENTO
Garmento

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Garmento (2003)

27%
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100%
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27 %
Reviews Counted: 22 Fresh: 6  Rotten:16 Average Rating: 4.6/10

How does the Tomatometer work?

The Tomatometer measures the percentage of positive reviews from Approved Tomatometer Critics for a certain movie.[-]

Rated: Not Rated

Runtime: 87 mins

Theatrical Release: Jun 6, 2003 Limited

Synopsis: Fashion is a glamorous industry of beautiful people, right? GARMENTO tells the other side of the story through a dark and comical look beneath the seams of NYC's rag business. Industry insider Michele Maher reveals an absurd world where shady dealings and ruthlessness are fashionable,... Fashion is a glamorous industry of beautiful people, right? GARMENTO tells the other side of the story through a dark and comical look beneath the seams of NYC's rag business. Industry insider Michele Maher reveals an absurd world where shady dealings and ruthlessness are fashionable, setting the trend for corporate America. Poncho Ramirez is considered one of the greatest American designers of the twentieth century. But in 1993 his fashion house, Poncho Ramirez Inc., is now near bankruptcy due to a failed product line. Rival company Romeo Jeans, a has-been brand desperate to revive its reputation, seizes the opportunity to rescue Poncho's company from financial doom and proposes an offer that can't be refused. Although these rivals beg to differ in style and taste, everybody shares one thing in common - making money. The result of this joint venture is a clash of characters and a new jeans line. PR Jeans is introduced to the public with an obscene advertising campaign, stimulating controversy in the media and a buying frenzy among America's teenagers. Sales skyrocket, launching the company into overnight financial success and its executives on a mission to take the company public. In their desperate reach for crucial quarterly numbers, company insiders scheme to protect the millions of dollars at stake. Backstabbing and foul play reveal a world of greed and power where some people get what's coming to them and others don't. GARMENTO is a wickedly amusing satire of everything from the infamous designer jeans craze of the 70s to the real-life tales of corruption inside the world of fashion taken from today's headlines. Shot on NYC's 7th Avenue, GARMENTO was an official selection for the SXSW Film Festival 2002 and the Hollywood Film Festival 2002. Written and directed by Michele Maher and stars David Thornton, Katie MacNichol, Jerry Grayson and Saundra Santiago. The film is rated R and runs 87 minutes. [More]

Genre: Comedies

Starring: Katie MacNicol, David Thornton, Saundra Santiago, Jerry Grayson, Juan Hernandez

Director: Michele Maher
Screenwriter: Michele Maher
Producer: Michele Maher
Composer: Ed Tomney

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07/22/08
Robert Koehler
Variety
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2/5

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12/06/05
Film Threat
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4/5

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12/06/05
Film Threat
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2/5

No review available.

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08/21/05
Emanuel Levy
EmanuelLevy.Com
N/R

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07/21/05
Houston Chronicle
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2/4

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10/06/03
Jules Brenner
Cinema Signals
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2/5

In her three years in the garment industry, Maher may have learned her way around a sewing room but she picked up nothing about a movie set.

Full Review | comment Comment
10/05/03
Jules Brenner
Filmcritic.com
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1/5

Garmento has nothing going for it.

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10/02/03
Kevin Thomas
Los Angeles Times
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B-

Maher in her debut as a director/writer does a good job showing why garmento is a derogatory term for the industry that has such a checkered past.

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09/25/03
Dennis Schwartz
Ozus' World Movie Reviews
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2/5

At times, Garmento looks like the real deal, but underneath the label, it's just another designer rip-off.

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08/08/03
Cherryl Dawson and Leigh Ann Palone
TheMovieChicks.com
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C-

As a satire, Garmento is toothless. As a comedy, it's funny only in spurts.

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08/07/03
Gary Dowell
Dallas Morning News
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N/A

This shaky satire set in New York's garment district is consistently undone by an inconsistency of tone and less-than-assured directing and acting.

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07/04/03
Frank Scheck
Hollywood Reporter
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N/R

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07/02/03
Kevin Devine
PopMatters
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N/A

Despite MacNichol's sneaky verve and Thornton's sly subtlety the lead characters swiftly fade and shrink.

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06/13/03
Bob Campbell
Newark Star-Ledger
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N/A

One of the most real exposés of this seamy biz you will ever see.

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06/10/03
David Noh
Film Journal International
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A-

Strong in dialogue and atmosphere, keeping the viewer interested in what is going to happen to these characters.

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06/09/03
Edward Havens
FilmJerk.com
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2/4

Maher's feature debut has amusing moments, but falls apart as quickly as a cheap knockoff.

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06/06/03
Elizabeth Weitzman
New York Daily News
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1/4

A toothless, dated Seventh Avenue satire with shaky script, direction and acting.

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06/05/03
Lou Lumenick
New York Post
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1.5/5

A film that would be twice as funny if it tried half as hard.

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06/05/03
Stephen Holden
New York Times
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2/5

Without an assured character at its center, the movie quickly collapses in a heap of moldy clichés and contrived (and not especially funny) situations.

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06/05/03
Maitland McDonagh
TV Guide's Movie Guide
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