Writer/director Michele Maher makes her feature debut with the satirical black comedy Garmento. Set in the garment district in N.Y.C. during the early '90s, fashion rookie Grindy Malone (Katie MacNichol) gets a job as an assistant to Ronnie Grossman (David Thornton), executive for Poncho Ramirez Inc. She meets the other industry players, including haughty Franca Fortuna (Saundra Santiago), assistant Rimi Stone (Gretchen Cleevely), flamboyant Jasper Judson (Jason Butler Harner), and designer
Poncho Ramirez (Juan Carlos Hernandez) himself. After the company loses money from a failed line of padded men's underwear, Grindy suggests they bring back their line of jeans from the '70s. Poncho Ramirez then merges with rival Romeo Jeans, headed by the corrupt Ira Gold (Jerry Grayson) and Louie Purdaro (Matt Servitto). The successful product becomes high in demand, leading to shady business dealings and an advertising controversy. Grindy quickly loses her innocence and becomes entrenched in the world of corporate greed. ~ Andrea LeVasseur, Rovi
Without an assured character at its center, the movie quickly collapses in a heap of moldy clichés and contrived (and not especially funny) situations.
What a refreshing thing it is to see that when we come out of the semi mediocre 2004 (one that didn't pick up until the very end) that movies like Garmento can really change the way we think about movies. Garmento embodies something that most major budget movies lack today, and that's originality. Garmento really
shines all throughout and holds the audience in a choke hold of great story telling and such wonderful and memorable characters. An execellent treat that blends well with not only fashion industry types but taps into the emotions of the audience in ways that are hardly seen today. A great paraody but most importantly an amazingly well done movie.
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