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Mr. Magorium's Wonder Emporium (2007)



Average Rating: 5/10
Reviews Counted: 124
Fresh: 46 | Rotten: 78

Mr. Magorium's Wonder Emporium's title is much more fun that the film itself, as the colorful visuals and talented players can't make up for a bland story.


Average Rating: 4.7/10
Critic Reviews: 31
Fresh: 8 | Rotten: 23

Mr. Magorium's Wonder Emporium's title is much more fun that the film itself, as the colorful visuals and talented players can't make up for a bland story.



liked it
Average Rating: 3.2/5
User Ratings: 327,698

My Rating

Movie Info

The eccentric owner of a magical toy store surprises the shop's manager by turning over ownership to her in a warm-hearted comedy fantasy directed by Zach Helm and starring Jason Bateman, Dustin Hoffman, and Natalie Portman. Portman plays the manager of the store that seems to be a reflection of the people who run it, and Bateman stars as the detail-oriented accountant assigned the task of assessing the establishment's monetary value. ~ Jason Buchanan, Rovi

Mar 4, 2008


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All Critics (127) | Top Critics (32) | Fresh (46) | Rotten (78) | DVD (7)

Let's not be too Scrooge-like; there are pockets of charm, and some of the effects are quite good.

December 13, 2007 Full Review Source: Time Out
Time Out
Top Critic IconTop Critic

It's so intent on being whimsical, so aware of its own whimsicality, that it ends up being not very whimsical at all.

November 19, 2007
Ebert & Roeper
Top Critic IconTop Critic

Helm gets huge bonus points for noticing everything that's annoying about modern children's films and including none of those things in his movie.

November 16, 2007 Full Review Source: San Francisco Chronicle
San Francisco Chronicle
Top Critic IconTop Critic

Mr. Magorium's Wonder Emporium is what happens when too many sappy sweet instincts chase too few original ideas.

November 16, 2007 Full Review Source: San Jose Mercury News
San Jose Mercury News
Top Critic IconTop Critic

In a season filled with depressing movies for adults, someone's finally thought to give equal time to the kids.

November 16, 2007 Full Review Source: Seattle Times
Seattle Times
Top Critic IconTop Critic

As long as Mr. Magorium's Wonder Emporium sticks to magic, it is pretty engaging, but the lives on display are less than mesmerizing.

November 16, 2007 Full Review Source: Toronto Star
Toronto Star
Top Critic IconTop Critic

Mr. Magorium's Wonder Emporium has been aggressively geared towards small children to an extent that's often nothing short of exasperating...

September 30, 2013 Full Review Source: Reel Film Reviews
Reel Film Reviews

The wonderful fantasy elements Zach Helm was trying to tap into do not translate over to this particular toy store.

June 17, 2009 Full Review Source: Apollo Guide
Apollo Guide

The film may occasionally strain too hard for magical whimsy, but there's no disputing its sweetness or poignancy.

July 23, 2008 Full Review Source: Screendaily

For all its computer-generated effects and colorful sight gags, Magorium is a dreadfully prosaic movie, lacking charm and grace.

July 12, 2008 Full Review Source: ESplatter

A weak whimsical story with a good heart.

July 6, 2008 Full Review Source: Laramie Movie Scope
Laramie Movie Scope

The trailers make the movie look like the ickiest kind of whimsy, accompanied by obstreperous special effects, but the film itself is gasp-worthy.

May 1, 2008 Full Review Source: MSNBC

The result, for all its swirly colors and surrealism, is alternately dull and irritating, an experience akin to learning that you're going on a field trip only to discover that it's to the box factory.

March 6, 2008 Full Review Source: Washington City Paper | Comments (2)
Washington City Paper

If there were as many great ideas in the story as there are in the art and CGI special effects departments, this fantasy tale of wonder might have been a hit.

March 5, 2008 Full Review Source: Cinema Signals
Cinema Signals

I laughed out loud once, yet I am giving this film a positive review. There's something magical about a G-rated film that attempts to capture life, death and a little bit of magic.

March 4, 2008 Full Review Source: The Scorecard Review
The Scorecard Review

Yes, there is wonder here, and plenty of it.

February 29, 2008 Full Review Source:

Although it's not set at Christmas, it's a great traditional yet contemporary festive treat.

January 22, 2008 Full Review Source: Heart 106.2
Heart 106.2

... never quite as magical as it wants to be.

December 21, 2007

Broken into storybook-like chapters...the film implies that it possesses literary roots; however, Mr. Magorium's Wonder Emporium comes across as a quickie knockoff attempting to capitalize on a more popular title's success.

December 16, 2007 Full Review Source: Reel Times: Reflections on Cinema
Reel Times: Reflections on Cinema

Better to prepare your children for the world with a DVD of Hoffman in Midnight Cowboy.

December 14, 2007 Full Review Source: Independent

In its favour, there's nothing here to upset the children. (Not, that is, unless they're allergic to Hoffman's hammy, Method-derived acting.)

December 14, 2007 Full Review Source: Daily Telegraph | Comment (1)
Daily Telegraph

No wise child, let alone grown-up, will touch this with a turkey baster.

December 14, 2007 Full Review Source: Financial Times
Financial Times

You'd have to be a Scrooge to take against this, though it could use a little more Roald Dahl-ish bite, and a little less of the Hoffman twinkle. Needless to say, it all ends happily.

December 14, 2007 Full Review Source: Guardian [UK]
Guardian [UK]

Things go badly wrong when eccentric Mr Magorium announces he has had enough of his 243 years on earth and has decided to pop his clogs.

December 14, 2007 Full Review Source: Sun Online
Sun Online

This is a lovely story for children under 14. Jason Bateman is the horrified and expensive plod who has to wind up Hoffman's wild accounts. Portman is wonderful as the daffy heroine who needs to grow up and perhaps fall in love.

December 14, 2007 Full Review Source: Times [UK]
Times [UK]

Trying with all its might to be endearing, the magic is simply missing. Hoffman is unbelievably annoying as the lisping Willy Wonka wannabe, while Portman looks uninterested.

December 14, 2007 Full Review Source: Daily Mirror [UK]
Daily Mirror [UK]

Audience Reviews for Mr. Magorium's Wonder Emporium

This cute little fairy tale about an ancient but quirky toy store owner with odd powers taking the matters of heritage for his store in his own hands is a deeply naive film. If you accept that or if you're young enough not to notice it between all those multi-colored toys, hugging monkeys and rockets, this is quite a charming and sweet film. Some parts feel a bit arbitrary and forced but there is no being mad at Dustin Hoffman when he does his little boy smile or when Natalie Portman finally finds her career of choice thanks to banker Jason Bateman. Kids should most certainly have fun with this, but even adults who still know about the feeling of wonder upon entering a toy store should have enjoyable 90 minutes with this little film.
January 2, 2012

Super Reviewer

a movie that is like the toy shop version of "Willy Wonka and the chocolate factory" and the movie was good and i appreciate its kiddy feel to it
February 1, 2011
michael e.
Michael Edwards

Super Reviewer

Mr. Magorium's Wonder Emporium isn't without magic, Dustin Hoffman is really good as the title character and its use of special effects is non-gratuitous and well balanced. It also approaches the subject of death really nicely and probably could be shown to kids as a tool on how to deal with bereavement. Unfortunately though, there are holes. Natalie Portman's performance is far from magical, the whole production seems rushed and you can't help but feel you've seen this movie before. Great for young kids, although there may be tears before bedtime. Best bit: Kermit the Frog cameo! The world would be a better place if at least one Muppet stared in every film, don't you think?
December 20, 2010

Super Reviewer

    1. Henry Weston the Mutant: You know, some people... send flowers, or cards, or... give people hugs. I... make sure their paper work's all in order. I thought I'd try something different.
    – Submitted by Hien V (16 months ago)
    1. Mr. Edward Magorium Avid Shoe Wearer: I fell so completely in love with these shoes, I bought enough pairs to last my whole lifetime. This is my last pair.
    – Submitted by Hien V (16 months ago)
    1. Mr. Edward Magorium Avid Shoe Wearer: There are a million things one might do with a block of wood. But what do you think might happen if someone, just once, believed in it?
    – Submitted by Hien V (16 months ago)
    1. Mr. Edward Magorium Avid Shoe Wearer: Turn the page, continue reading, and let the next story begin...
    – Submitted by Hien V (16 months ago)
    1. Mr. Edward Magorium Avid Shoe Wearer: A stroke, you unbrookable ninny. The only stroke I have ever had is one of genius.
    – Submitted by Hien V (16 months ago)
    1. Molly Mahoney the Composer: Are you dying?
    2. Mr. Edward Magorium Avid Shoe Wearer: Light bulbs die, my sweet. I will depart.
    – Submitted by Hien V (16 months ago)
View all quotes (10)

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Foreign Titles

  • Mr. Magoriums Wunderladen (DE)
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