Critic Consensus: No uses its history-driven storyline to offer a bit of smart, darkly funny perspective on modern democracy and human nature.
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as René Saavedra
as Lucho Guzmán
as Verónica Caravajal
News & Interviews for No
Critic Reviews for No
The best movie ever made about Chilean plebiscites, No thoroughly deserves its Oscar nomination for Best Foreign Film.
The most cutting gag is just how much Saavedra's political ads resemble his recent campaign for a diet cola. And the punch line is that they work.
No is an open conversation about the very means by which we understand ourselves and our societies, the way that we internalize advertising and news footage. It's a manifestation of national memory.
Larraín shows how idealism and venality sat side by side, how quickly the brutal circumstances in which Pinochet came to power were forgotten and how little seemed to change once he left.
Audience Reviews for No
In 1988, Chilean citizens ended the rule of Augusto Pinochet after Chile's voters get inspired by a peppy ad campaign designed by an unconventional ad executive named Rene (a committed Gael Garcia Bernal)
"NO" tells the story of the creation of that campaign by focusing on a message of hope and by doing that delivers a message of how humans are motivated by messages of hope vs messages of doom - a pretty timely message considering how mudslinging politics are today.
As a film, "NO" relies on too many cinematic tricks to lend it its authenticity which sometimes blunt its message. The characters, except for Garcia Bernal's, are quite stock. And it is doubtful that any non-Chilean viewer can appreciate the severity of Pinochet's rule.
"NO" is a good watch and is at times quite smart. But it's not the home run it thinks it is.
Never underestimate the power of media!! Of course, the makers sidelined the other efforts that too contributed equally, if not largely, in freeing Chile from Pinochet's dictatorship. The focus here is on the ad campaign, and to an extent, it's appealing. Loses steam towards the ending, though.
Brilliant drama, No is one of those films that brings to light an important event in a country's history, and dramatises in order to make for a truly engrossing film going experience. The film focuses on the opposition to Chilean dictator Augusto Pinochet and how an advertising executive comes up with a campaign to remove Pinochet. The story is well paced, and the cast display some powerful performances here, and really brings the dramatic element to life. The fact that this is based on true events makes this a worthwhile viewing, and makes for a memorable drama. No is powerful cinema, and at the heart of the film is a story of impossible odds and accomplishing the impossible, which in this case was to bring hope to an oppressed population. The story is well structured and compelling. For those wanting a terrific drama to watch No is a film that you should seek out, especially for the fact that it chronicles a true event, which makes for a truly engrossing picture. With a great cast at hand, an even more powerful story, No is truly a memorable drama about fighting oppression and giving a country hope for a far better future. No is a well crafted drama that is among the finest foreign films in the last few years. Expect something memorable with this one because, the true story of these events help define a new future for an oppressed country. Brilliant in showing the struggle, optimism and ultimately determination of those involved, No is a drama that you soon won't forget, and it is a subtle, yet effective drama that works well due to the story being thought provoking and powerful.
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