Our Brand is Crisis (2005)
Average Rating: 7.3/10
Reviews Counted: 39
Fresh: 36 | Rotten: 3
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Average Rating: 7.2/10
Critic Reviews: 17
Fresh: 15 | Rotten: 2
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Average Rating: 3/5
User Ratings: 4,758
Documentary filmmaker Rachel Boynton follows the machinations of the political consulting firm Greenberg Carville Shrum as they work on an election campaign in South America that goes terribly awry. The film's title, Our Brand Is Crisis, comes from the consultants' efforts to sell the voters of Bolivia on the idea that the country faced an imminent economic and political crisis, and needed to turn to the experienced hand of their candidate, Gonzalo Sanchez de Lozada, affectionately known as
Mar 12, 2005 Wide
Sep 5, 2006
Koch Lorber Films
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Subject matter dominates over filmmaking craft in Rachel Boynton's somewhat sloppy but otherwise riveting documentary.
Politics and mass communication are the volatile subjects of Rachel Boynton's information-packed documentary.
It's a galling and provocative experience to viewers of any political persuasion, and a reminder to the left of how easily idealism can run amok.
Unlikely as it sounds, a documentary that details with jaw-dropping candor how contemporary political campaigning works at the highest levels of government is set not in this country but in the far-off reaches of Bolivia.
Rachel Boynton's painfully timely film is actually a full-court tragedy -- the sorry tale of a battle won and a war lost.
Our Brand Is Crisis is not just for political junkies and should be widely seen and discussed.
Absolutely riveting study of boneheaded intervention by James Carville consultants in Bolivian politics. Nearly as grotesque as Woody Allen's "Bananas".
Purporting to expose the role of American public-relations companies in foreign political campaigns, Our Brand Is Crisis is never more than a dull and confused film about Bolivia's 2003 presidential election.
It's tough not to root for them to succeed. That's a testament to Boynton's skill with the narrative.
Boynton's film explores the inescapable link between American democracy and capitalism and why what seems to work for us can be so disastrous elsewhere.
Boynton asks: That's the democracy we want to export? For well-paid political consultants like Carville, it's a rhetorical question.
Boynton's main concerns are the exportation of American image advisers to other countries, and the notion that this faith in marketing is inherent in America's democratic ideology.
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