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Our Brand is Crisis (2005)

tomatometer

88

Average Rating: 7.2/10
Critic Reviews: 17
Fresh: 15 | Rotten: 2

No consensus yet.

audience

79

liked it
Average Rating: 3/5
User Ratings: 4,758

My Rating

Movie Info

Documentary filmmaker Rachel Boynton follows the machinations of the political consulting firm Greenberg Carville Shrum as they work on an election campaign in South America that goes terribly awry. The film's title, Our Brand Is Crisis, comes from the consultants' efforts to sell the voters of Bolivia on the idea that the country faced an imminent economic and political crisis, and needed to turn to the experienced hand of their candidate, Gonzalo Sanchez de Lozada, affectionately known as

Sep 5, 2006

Koch Lorber Films

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All Critics (42) | Top Critics (17) | Fresh (36) | Rotten (3) | DVD (2)

The movie is both frightening and ironically funny, sometimes both.

November 24, 2006 Full Review Source: Detroit Free Press
Detroit Free Press
Top Critic IconTop Critic

Subject matter dominates over filmmaking craft in Rachel Boynton's somewhat sloppy but otherwise riveting documentary.

August 18, 2006 Full Review Source: Seattle Times
Seattle Times
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Politics and mass communication are the volatile subjects of Rachel Boynton's information-packed documentary.

July 27, 2006 Full Review Source: Chicago Tribune
Chicago Tribune
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It's a galling and provocative experience to viewers of any political persuasion, and a reminder to the left of how easily idealism can run amok.

July 1, 2006 Full Review Source: Boston Globe
Boston Globe
Top Critic IconTop Critic

Unlikely as it sounds, a documentary that details with jaw-dropping candor how contemporary political campaigning works at the highest levels of government is set not in this country but in the far-off reaches of Bolivia.

April 13, 2006 Full Review Source: Los Angeles Times
Los Angeles Times
Top Critic IconTop Critic

Rachel Boynton's painfully timely film is actually a full-court tragedy -- the sorry tale of a battle won and a war lost.

April 13, 2006 Full Review Source: L.A. Weekly
L.A. Weekly
Top Critic IconTop Critic

Our Brand Is Crisis is not just for political junkies and should be widely seen and discussed.

March 1, 2007 Full Review Source: Film Journal International
Film Journal International

Absolutely riveting study of boneheaded intervention by James Carville consultants in Bolivian politics. Nearly as grotesque as Woody Allen's "Bananas".

October 4, 2006 Full Review Source: rec.arts.movies.reviews
rec.arts.movies.reviews

Crisis is angry and intrigued at the same time, and so are we.

September 20, 2006 Full Review Source: DVDTalk.com
DVDTalk.com

Purporting to expose the role of American public-relations companies in foreign political campaigns, Our Brand Is Crisis is never more than a dull and confused film about Bolivia's 2003 presidential election.

August 17, 2006 Full Review Source: Seattle Post-Intelligencer
Seattle Post-Intelligencer

It's tough not to root for them to succeed. That's a testament to Boynton's skill with the narrative.

July 27, 2006 Full Review Source: Arizona Daily Star
Arizona Daily Star

Our Brand Is Crisis scares me...

July 2, 2006 Full Review Source: Reeling Reviews
Reeling Reviews

Insightful if not altogether objective.

June 24, 2006 Full Review Source: Boxoffice Magazine
Boxoffice Magazine

Boynton's film explores the inescapable link between American democracy and capitalism and why what seems to work for us can be so disastrous elsewhere.

June 17, 2006 Full Review Source: Reeling Reviews
Reeling Reviews

Boynton asks: That's the democracy we want to export? For well-paid political consultants like Carville, it's a rhetorical question.

April 14, 2006 Full Review Source: Los Angeles Daily News
Los Angeles Daily News

Boynton's main concerns are the exportation of American image advisers to other countries, and the notion that this faith in marketing is inherent in America's democratic ideology.

April 14, 2006

It takes awhile to get to its point, but it has one.

April 13, 2006 Full Review Source: St. Paul Pioneer Press
St. Paul Pioneer Press

Fascinating doc about how Bolivia markets its chief executive.

April 11, 2006 Full Review Source: Compuserve
Compuserve

Audience Reviews for Our Brand is Crisis

[font=Century Gothic]"Our Brand is Crisis" is a documentary about the 2002 Bolivian Presidential Elections. At this point, Bolivia is a poor desperate country with a huge resource of natural gas waiting to be tapped. Along with ten other candidates, former president Gonzalo Sanchez de Lozado(Goni) is running as a reform candidate while being advised by the American consulting firm - Greenberg, Carville, Shrum.[/font]
[font=Century Gothic][/font]
[font=Century Gothic]What the documentary presents is an insightful case study as to why Democracy without listening to the people will not work, especially in such an impoverished country.(Goni is much wealthier than most of his constituents. And his campaign does seem to be out of touch with the ordinary citizen.) And bringing in American consultants, while armed with a basic history of the country but not familiar with the day-to-day details, is a large mistake.(How much time do the consultants spend with the average Bolivian?)[/font]
[font=Century Gothic][/font]
[font=Century Gothic]If the movie has a flaw, it is that it grossly underestimates the appeal of Evo Morales. Simply put, there comes a time when reform is not enough and something more radical is required.[/font]
[font=Century Gothic][/font]
[font=Century Gothic]James Carville missed his calling as a stand-up comedian. At least, then he could have done less harm...[/font]
[font=Century Gothic] [/font]
March 13, 2006
Harlequin68
Walter M.

Super Reviewer

Impressively insightful doc about political strategy and its consequences.
December 12, 2006
wbgoose13

Super Reviewer

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