Based extremely loosely on the Dr Seuss story of the same name and as usual with Hollywood they have fudged it all up.
The story is an environmental one, an eco plot if you will about the effects of cutting down trees. Put simply (just like the original book did) there is a small town which is gloomy and polluted. The reason for this is because all the trees were chopped down to mass market 'thneeds' by the one they call 'Once-ler'. 'Once-ler' tells a young boy the whole story of how he destroyed all the trees to create his 'thneeds' and ignored the advice and warnings of the 'Lorax', guardian of the trees.
'Once-ler' regrets his actions and gives the young boy a tree seed to plant so that trees may return as well as the 'Lorax'. There is a bit more to it but that is the basic premise.
So what does Hollywood do you ask? well do you really need to ask? I'm sure you can all guess but I'll tell you anyway. Hollywood strips the story down and refits it with tripe filler and made up characters to fill out a decent length run time. Throw in some ridiculous vehicle chase sequences, cliched slapstick and jokes and some hideous musical numbers and there you have it, typical Hollywood trash.
Now I will admit the film looks lovely, full of bright bold colours, its cheerful, light hearted and with some nice CGI animation. BUT the lesson has been diluted and cluttered by fancy ass visuals and 'action' sequences. Yes there is still a nice message within the film, the finale shows what can be done if they jettison the crapola but that's only about a 3min sequence out of an entire film!.
I simply cannot understand why they thought to create new characters!. The new character 'Aloysius O'Hare' is REALLY annoying too, he just looks annoying, making him short...yeah that's not funny.
I realise they needed to fill the story to reach a reasonable film run time but if that can't be done then don't do it. Maybe try another route, don't just make a whole load of stuff up!. 'Once-ler' was suppose to be faceless, a boogieman like equivalent of modern faceless companies/corporations that destroy nature for their gain. You can't uproot that, that's the whole point!.
The world where this takes place isn't named, plus it isn't some bright, colourful, 'Willy Wonka' type place with fancy technology!!. I see what they did with that sure but why?? stop changing the whole premise!!, it all looks like something outta 'Despicable Me'.
Of course we don't know how Seuss would take to it but I'm pretty sure the original fable wasn't meant to include futuristic vehicles, buildings, 'Once-ler' playing guitar, airship things and some god awful songs including the now obligatory hip hop pop song for the final credits which happens for almost all kids films now (more manufactured faceless nobodies singing forgettable songs that will fade into obscurity as quickly as they appeared).
I like the fact that Hollywood has tried to put across a good message...of sorts. I'm sure they are more concerned about another franchise to milk that will rake in the moolah but the initial positive effort is there. If only this could of been done more down to earth, with a little more sense towards the source material and maybe in a different media (stop motion would have been nice, Selick directing perhaps?).
At the end of the day its merely been mutated into another flashy, churned out, in your face CGI flick (in 3D -_-). How ironic, a polluted vision of Dr Seuss' simple little tale, such a shame.
Ignore this, stick to the original book or 1972 TV special, don't deny your children these.