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Season 1 – Clickbait

Play trailer 0:48 Poster for Season 1 – Clickbait Aug 2021 Drama Mystery & Thriller Play Trailer Watchlist
Watchlist Tomatometer Popcornmeter
58% Tomatometer 33 Reviews 63% Popcornmeter 250+ Ratings
When family man Nick Brewer is abducted in a crime with a sinister online twist, those closest to him race to uncover who is behind it and why.
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Clickbait — Season 1

Clickbait — Season 1

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Critics Consensus

With an array of flashy, half-formed ideas and thin characterizations, Clickbait is more akin to its namesake than the deeper show it aspires to be.

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Critics Reviews

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Wenlei Ma News.com.au 09/11/2021
While Clickbait isn't quite the series you were expecting, its lack of thematic and character depth doesn't detract too much from what it is, a more-ish thriller that's engaging in the moment but ultimately forgettable. Go to Full Review
Matthew Gilbert Boston Globe 08/31/2021
Alas, I finished Clickbait feeling had, as though -- to use the title - I'd clicked on something that promised a bit of substance but delivered a whole lot of nothing. Go to Full Review
Tom Long Detroit News 08/27/2021
B
Obviously "Clickbait" has things to say about internet technology, misinformation and the alarming, potentially dangerous speed of modern media. But mostly it's just an elaborate whodunit. Go to Full Review
Michael Cuby them. 09/26/2022
Clickbait is a riveting addition to the canon [of murder mysteries]... Go to Full Review
Sarah Ward Concrete Playground 06/25/2022
Slick, suspenseful and very easy to keep devouring. Go to Full Review
Ryan Syrek The Reader (Omaha, NE) 11/19/2021
D
If you call your show Flaming Crap Pile Featuring Flaming Crap, nobody can write the FCC and complain about the doodoo, right? It's...not very good, y'all. Go to Full Review
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Audience Reviews

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Chemilla L @RT41319037 May 17 I liked it, I don’t think it deserves such bad reviews. There were a lot of turns/misdirection, which to me made it entertaining. Yeah the ending might have been a little left field, but if I could have guessed who it was, I probably wouldn’t have finished it. See more Marco L @decatur555 Dec 26 Clickbait is a tightly constructed thriller designed to keep you watching. From the start, it makes clear that its main goal is engagement, and it succeeds through sharp pacing and carefully timed revelations. Each episode shifts perspective, forcing the viewer to constantly reassess what they think they know. The series effectively captures the discomfort of the digital age: instant judgment, public exposure, and how easily a person can be reduced to a headline or a viral clip. It isn’t especially subtle, but it doesn’t aim to lecture either. Instead, it keeps the tension high while quietly unsettling the audience. As the story unfolds, shock value sometimes takes precedence over depth, and a few twists feel more functional than organic. Still, strong performances add humanity to the narrative, preventing it from becoming purely mechanical. It may not linger long after it ends, but as an addictive, manipulative, and highly watchable experience, it delivers exactly what it promises. See more Mohenn22 S @RT21863089 Dec 3 I just found this in 2025. I stuck with it and it had a few decent moments. The highly improbable ending really did me in. I’m being a little unpleasant here but I really disliked the actress playing Pia. She’s Elia Kazan’s granddaughter. It was a pivotal role but there was just no charisma with her. I’d say don’t waste the time on this one. It falls flat. The young man playing Ethan was quite good. The rest of the cast-meh. See more Joey C @RT82886970 Oct 14 This is exactly the kind of soapy, pulpy, shlocky, dorky, dopey, doofy, messy, convoluted crime-drama fanfare I'd expect to find these days, lining the menu's of Netflix's already saturated body of similar slop. Having said that, it still made for some entertaining TV. Kept afloat by great performances from both Zoe Kazan and the wildly underrated Betty Gabriel - this nearly 8-hour soap opera crawls to a ludicrous finale that'll have you both scratching your head, and laughing at it's sudden and ridiculous conclusion. But hey... If you're looking for something to watch in the background while you engage in your nightly doom-scrolling routine on your preferred social networking site? Look no further, I got you covered. See more Carrie T @Car61 Oct 10 Started out good but the ending was a huge let down. See more Kenzie C @RT92402763 Oct 4 I spent the whole time hating Nick until the last episode. I’d say the first episode and the reporters perspective episode are the best ones outta this series yet it’s pretty good! The last episode is decent yet I didn’t exactly like the plot twist of the old dangerous couple narrative. Although the reporter commits crimes, his discovery led police and Nick’s family to the answer of what really happened. I would recommend this tv show because it’s short and I think they were smart making it this way cause the last episode seemed rushed. See more Read all reviews
Clickbait — Season 1

My Rating

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Episodes

Episode 1 Aired Aug 25, 2021 The Sister Pia Brewer races to find Nick when he appears in an online video, bloodied and holding a sign that reads: "At five million views I die." Details Episode 2 Aired Aug 25, 2021 The Detective After connecting with Pia online, Detective Roshan Amiri finds himself embroiled in her brother's case while facing resistance within his own ranks. Details Episode 3 Aired Aug 25, 2021 The Wife Big revelations raise questions about Sophie and Nick's marriage; Sophie herself gets more stunning news from a stranger; Amiri questions a suspect. Details Episode 4 Aired Aug 25, 2021 The Mistress Emma Beesly arrives in Oakland to grieve and help set the record straight, but her presence only deepens the mystery around Nick's secret life. Details Episode 5 Aired Aug 25, 2021 The Reporter Reporter Ben Park will do anything for a big headline; with Nick's case, he soon finds that his cutthroat tactics cut both ways. Details Episode 6 Aired Aug 25, 2021 The Brother With the truth now out about Sarah Oxley, focus shifts to her brother, Simon, as questions arise about how far a grieving, protective brother would go. Details Episode 7 Aired Aug 25, 2021 The Son Ethan Brewer lost his father and so much more; but as he fights to restore his dad's reputation, he finds a friend online. Details Episode 8 Aired Aug 25, 2021 The Answer As the police and the Brewer family piece more of the case together, questions linger about who created Nick's virtual life and ended his actual one. Details
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Season Info

Creator
Tony Ayres, Christian White
Executive Producer
Tony Ayres, David Heyman, Michael McMahon, Tom Winchester
Network
Netflix
Rating
TV-MA
Genre
Drama, Mystery & Thriller
Original Language
English
Release Date
Aug 25, 2021