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On Brand With Jimmy Fallon

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Late-night icon Jimmy Fallon and marketing Hall of Famer Bozoma Saint John join forces in a new business competition where they challenge 10 people from across the country to pitch and execute marketing campaigns for eight world-famous brands. The contestants design billboards on the ground and in the sky, direct commercials featuring celebrity guests, write musical jingles and more. Representatives from each brand will select the winning ideas and incorporate them into real-world campaigns. The person who lands the most accounts earns the title "Innovator of the Year" and the grand prize of $100,000.
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Where to Watch

On Brand With Jimmy Fallon

Seasons

Season 1 Sep 2025 Details

Cast & Crew

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Jimmy Fallon

Host

Bozoma Saint John

Host

Jimmy Fallon

Executive Producer

Brien Meagher

Executive Producer

Rhett Bachner

Executive Producer

Philippa Wells

Executive Producer
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On Brand With Jimmy Fallon

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Series Info

Synopsis Late-night icon Jimmy Fallon and marketing Hall of Famer Bozoma Saint John join forces in a new business competition where they challenge 10 people from across the country to pitch and execute marketing campaigns for eight world-famous brands. The contestants design billboards on the ground and in the sky, direct commercials featuring celebrity guests, write musical jingles and more. Representatives from each brand will select the winning ideas and incorporate them into real-world campaigns. The person who lands the most accounts earns the title "Innovator of the Year" and the grand prize of $100,000.
Executive Producer
Jimmy Fallon, Brien Meagher, Rhett Bachner, Philippa Wells, Kelly Powers
Network
NBC
Rating
TV-PG
Genre
Reality
Original Language
English
Release Date
Sep 30, 2025
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