Pink Ribbons, Inc. (2012) - Rotten Tomatoes

Pink Ribbons, Inc. (2012)

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The ubiquitous pink ribbons of breast cancer philanthropy and the hand-in-hand marketing of brands and products associated with it permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer, more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns - the cause or the company? -- (C) First Run

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Critic Reviews for Pink Ribbons, Inc.

All Critics (34) | Top Critics (15)

In the 98 minutes of "Pink Ribbons, Inc.," a wealth of information and images flit past, many intended to raise eyebrows if not ire.

August 2, 2012 | Rating: 3/4
Seattle Times
Top Critic

You have to agree with the advocates who charge that some corporations are milking cancer.

July 26, 2012 | Rating: 3/4 | Full Review…
Philadelphia Inquirer
Top Critic

"Pink Ribbons, Inc." is a colorful indictment of corporate infestation, but it's missing a prescription.

July 19, 2012 | Rating: 2.5/4 | Full Review…
St. Louis Post-Dispatch
Top Critic

At the very least ... this documentary will make you question the status quo.

June 21, 2012 | Rating: 3/4 | Full Review…
Boston Globe
Top Critic

The film raises the question of whether branding the disease has taken precedence over preventing it.

June 14, 2012 | Full Review…
Chicago Reader
Top Critic

It's a well-argued polemic that, despite being one-sided, has loads of useful information to share, if only to begin a crucial argument about health care, allocation and coordination of research dollars, consumerism and the privatization of philanthropy.

June 8, 2012 | Rating: 3/4 | Full Review…
Washington Post
Top Critic

Audience Reviews for Pink Ribbons, Inc.

½

A good way to start a debate among 10 randomly selected individuals would be to have them view Lea Pool's Pink Ribbons Inc and have at each other. The premise of the film is this: you shouldn't be so quick in providing donations to the Pink Ribbon campaign because it has become a PR exercise for firms which often create products that increases the risk of cancer in users and the money may not go to the organizations that can provide a cure. Moving beyond cancer, I think that this is a healthy addition to the debate on corporate responsibility and how willing we are as a society to overlook sins if a cheque is issued to a charity.

John Ballantine
John Ballantine

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