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Critics Consensus: Merchants of Doubt is a thought-provoking documentary assembled with energy and style, even if it doesn't dig as deep as it could.
Critic Consensus: Merchants of Doubt is a thought-provoking documentary assembled with energy and style, even if it doesn't dig as deep as it could.
All Critics (85) | Top Critics (26) | Fresh (71) | Rotten (14)
A movie about manufactured consensus would be a vital public service. But "Merchants of Doubt" isn't quite that movie.
Aside from an eye-opening investigation of useless and harmful flame repellents pumped into furniture, it sticks to climate change without broadening its scope to other examples of corporate spinning, which must be plentiful.
A compelling exposé of professional propagandists, though the movie itself is not agenda-free.
You leave "Merchants of Doubt," as you do any good muckraking documentary, both fascinated and enraged ...
Merchants of Doubt shouldn't be a hard sell. The fact that it is should make you very mad.
Subtle, it's not. But it is effective.
Cigarettes, climate change, and flame retardants are just some of the topics covered in this highly informative and unnerving documentary. Don Draper, avert your eyes.
There's a wealth of valuable and urgent info in Robert Kenner's study of how business and ideological interests... create the illusions of debate and doubt over such issues as climate change in the media arena when none ought to exist.
Food, Inc. director Robert Kenner has turned it into a redundant, formally uninventive, Food, Inc.-like documentary
It's nice to see the problem of climate change tackled from a new angle, but this is still another form of preaching, another film designed to outrage. But how is the audience meant to channel that outrage?
If Merchants of Doubt were as interested in bridging that gap as in examining why it exists, the film might be a more useful tool in that ongoing conversation.
Using a magician's tricks as a metaphor for corporate tactics is clever, and Kenner's found an eloquent talking head in history of science prof Naomi Oreskes, but as in his previous flick, Food, Inc., he keeps hammering away at the same idea.
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