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Critics Consensus: Mr. Magorium's Wonder Emporium's title is much more fun that the film itself, as the colorful visuals and talented players can't make up for a bland story.
Critic Consensus: Mr. Magorium's Wonder Emporium's title is much more fun that the film itself, as the colorful visuals and talented players can't make up for a bland story.
All Critics (124) | Top Critics (31) | Fresh (47) | Rotten (77) | DVD (5)
Let's not be too Scrooge-like; there are pockets of charm, and some of the effects are quite good.
It's so intent on being whimsical, so aware of its own whimsicality, that it ends up being not very whimsical at all.
Helm gets huge bonus points for noticing everything that's annoying about modern children's films and including none of those things in his movie.
Mr. Magorium's Wonder Emporium is what happens when too many sappy sweet instincts chase too few original ideas.
In a season filled with depressing movies for adults, someone's finally thought to give equal time to the kids.
As long as Mr. Magorium's Wonder Emporium sticks to magic, it is pretty engaging, but the lives on display are less than mesmerizing.
Mr. Magorium's Wonder Emporium has been aggressively geared towards small children to an extent that's often nothing short of exasperating...
The wonderful fantasy elements Zach Helm was trying to tap into do not translate over to this particular toy store.
The film may occasionally strain too hard for magical whimsy, but there's no disputing its sweetness or poignancy.
For all its computer-generated effects and colorful sight gags, Magorium is a dreadfully prosaic movie, lacking charm and grace.
A weak whimsical story with a good heart.
The trailers make the movie look like the ickiest kind of whimsy, accompanied by obstreperous special effects, but the film itself is gasp-worthy.
This cute little fairy tale about an ancient but quirky toy store owner with odd powers taking the matters of heritage for his store in his own hands is a deeply naive film. If you accept that or if you're young enough not to notice it between all those multi-colored toys, hugging monkeys and rockets, this is quite a charming and sweet film. Some parts feel a bit arbitrary and forced but there is no being mad at Dustin Hoffman when he does his little boy smile or when Natalie Portman finally finds her career of choice thanks to banker Jason Bateman. Kids should most certainly have fun with this, but even adults who still know about the feeling of wonder upon entering a toy store should have enjoyable 90 minutes with this little film.
Super Reviewer
Mr. Magoriums Crappy Emporium. This film was boring, and its exsistence is only for kids to come because of a magical toy store, woopdy freakin doo kids, have a magical time at this crap.
a movie that is like the toy shop version of "Willy Wonka and the chocolate factory" and the movie was good and i appreciate its kiddy feel to it
An extremely underrated kids film that I have waited far too long to see. Dustin Hoffman plays a character that you can easily fall in love with, and Natalie Portman alongside him, plays the perfect role to add that much more spirit to the film. It's never dull (ironic), it's fun, witty, charming, and beautifully crafted. The CGI is funny but it's a kids movie, so who cares. It's harmless fun entertainment that hopefully people of all ages will enjoy, because I sure did. Jason Bateman plays a very boring and straightforward character who ends up actually being delightful. This film is not a just a fun kids movie, but it has loads of spiritual meaning on the outside. Mr. Magorium's Wonder Emporium soars with imagination!
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