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Season 1 – LuLaRich

Play trailer Poster for Season 1 – LuLaRich Sep 2021 Documentary Play Trailer Watchlist
Watchlist Tomatometer Popcornmeter
100% Tomatometer 25 Reviews 89% Popcornmeter 50+ Ratings
Analyzing the pyramid scheme LuLaRoe, a life-ruining clothing company.
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LuLaRich — Season 1

LuLaRich — Season 1

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Critics Consensus

With lurid twists, wild characters, and tons of spandex, LuLaRich is oh-so-good.

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Critics Reviews

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Alissa Wilkinson Vox 12/11/2021
LuLaRich... keenly illustrates: In the game of MLMs, it's still the ones at the top who win. Go to Full Review
Rachel Syme The New Yorker 09/28/2021
t's also full of hard truths about the ways in which capitalism preys on struggling mothers and leads them into debt with the allure of providing for their families. Go to Full Review
Sophie Gilbert The Atlantic 09/27/2021
As I watched LuLaRich, though, I found it less interesting as a voyeuristic peek at the workings of a controversial company, and more enticing as an indictment of structural societal failure. Go to Full Review
Jen Maravegias Pajiba 12/14/2021
The deeper into the documentary you go, the more of the shiny veneer gets wiped away and the easier it is to see contradictions between what they say are the company values and what they actually valued. Go to Full Review
Aaron Barnhart Primetimer 12/14/2021
If nothing else, they've had two valuable takeaways: one, don't do a MLM; and two, don't trust anyone who even vaguely reminds you of Mark and Deanne Stidham. Go to Full Review
Lupe Rodriguez Haas CineMovie.tv 10/01/2021
B
The most interesting part of LulaRich is watching the founders of LulaRoe deny any wrongdoing and portray themselves as doing the Lord's work after scheming thousands of dollars from their victims. Go to Full Review
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Audience Reviews

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Dmitriy A @DmitriyB 10/08/2024 not good or bad, not recommended See more David W @RT91245001 11/10/2023 As a docuseries, LuLaRich is well paced and highly engaging. The filmmakers did an excellent job portraying why LuLaRoe was so attractive as well as the tragic human cost of entrepreneurial greed. I would definitely watch this series again. See more 06/07/2022 This was a well constructed docu series. It was informative and even handed. I didn't expect to like it, but got hooked and binged all four episodes quickly. It's part human interest and part true crime. If you are into current events then this will probably interest you. See more cinephile f @RT52030170 04/21/2022 Generally phenomenal! The only issue I have is there was a little bit of anti-European stuff in the film that I didn't really appreciate regarding one consultant not wishing to go on the annual cruise. What she said would not be allowed in reverse about any other group and I found offensive as well as an overly woke perspective applied to many issues. If those problems were not in the docuseries.... 5 stars and very intelligent and entertaining. I do recommend. See more 04/21/2022 LulaRich is interesting, entertaining, educational, and sometimes heart wrenching. I appreciate that the creators allowed the founders of LulaRoe the opportunity to present their side of the story. But the footage from depositions in the Washington state lawsuit against them told us so much more about their true motivations and how much they don't care about anyone else. Why did people fall for the LuLaRoe lie? Because the owners are top-notch manipulators. See more Tom B @MolokaiMovieMan 03/08/2022 The series is mildly amusing but don't expect something resembling journalism coming out of this. It's horrifically one-sided, and out of 60,000 some retail members they managed to find 5 to bitch about their experience, at least 3 of whom appeared to make a ton of money regardless. They make completely unproven claims that the company was out to exploit vulnerable working moms, while at the same time showing many of the moms just didn't know what they were doing or how to run a business. There are video segments of the founders in a depositions that's supposed to make them look sinister, but any fool knows that in a deposition you keep your answers short, to the point, and stick to the facts. There's also a desperate attempt with two very brief, weirdly edited, clearly out of context quotes to shoehorn the concept of "racism" into what the business represented. I despise multilevel marketing, the founders character and integrity seem very questionable, but this really bad production. See more Read all reviews
LuLaRich — Season 1

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Episodes

Episode 1 Aired Sep 10, 2021 Start Up Mark and Deanne Stidham share their life story and detail the founding of their billion-dollar clothing empire LuLaRoe that began as an explosive startup. Details Episode 2 Aired Sep 10, 2021 Show Up Mark and DeAnne expand into an office space in Corona, CA; employees Derryl, LaShae, Iliana and Sam detail the company's odd and dysfunctional culture; Mark spearheads a mad dash to onboard as many retailers as possible. Details Episode 3 Aired Sep 10, 2021 Blow Up As LuLaRoe reaches peak euphoria, retailers begin to notice a dark side; despite outwardly preaching a feminist message, LuLaRoe culture proves to be a true patriarchy at heart; women are pushed to involve their husbands in their businesses. Details Episode 4 Aired Sep 10, 2021 Toe Up Retailers wake up to the reality of the company they work for; with a litany of problems and significantly less pay, retailers leave the company in droves; various entities file dozens of lawsuits against LuLaRoe. Details
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Season Info

Executive Producer
Jenner Furst, Julia Willoughby Nason, Blye Pagon Faust, Cori Shepherd Stern, Mike Gasparro
Network
Prime Video
Genre
Documentary
Original Language
English
Release Date
Sep 10, 2021