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Season 18 – The Apprentice

Play trailer Poster for Season 18 – The Apprentice Feb 2024 Reality Game Show Special Interest Play Trailer Watchlist
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Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar.

Critics Reviews

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Hugo Rifkind The Times (UK) 02/02/2024
... Thanks to Alan Sugar, the quality control benchmark for banter is already set pretty damn low. Eighteen years on, his jokes occupy a conceptual dimension that shouldn’t really exist in that they are obvious and nonsensical all at once. Go to Full Review
Carol Midgley The Times (UK) 02/02/2024
2/5
And so to Groundhog Day. Or as it’s also known, The Apprentice. Go to Full Review
Anita Singh Daily Telegraph (UK) 02/02/2024
3/5
If this were a business programme, it would get a zero-star rating. As a comedy, though, it is very funny. Go to Full Review
Ed Power Irish Times Apr 8
Much like the Amstrad computers that made Sugar rich in the first place, The Apprentice, if clunky and crying out for a reboot, has its charms. Go to Full Review
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The Apprentice — Season 18

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Episodes

Episode 1 Aired Feb 1, 2024 Highlands Corporate Away Day Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar. Details Episode 2 Aired Feb 8, 2024 Cheesecakes Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar. Details Episode 3 Aired Feb 15, 2024 Virtual Escape Rooms Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar. Details Episode 4 Aired Feb 22, 2024 Discount Buying Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar. Details Episode 5 Aired Feb 29, 2024 Formula E Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar. Details Episode 6 Aired Mar 7, 2024 Cereal Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar. Details Episode 7 Aired Mar 14, 2024 Budapest Tourism Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar. Details Episode 8 Aired Mar 21, 2024 XBUS Advertising Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar. Details Episode 9 Aired Mar 28, 2024 TV Selling Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar. Details Episode 10 Aired Apr 4, 2024 Vegan Alternative to Cheese Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar. Details Episode 11 Aired Apr 11, 2024 Interviews Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar. Details Episode 12 Aired Apr 18, 2024 The Final Businesspeople compete in a series of business-related challenges in the hopes of winning a large investment from Lord Alan Sugar. Details
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Season Info

Director
Roman Green
Executive Producer
Paul Broadbent
Network
BBC
Genre
Reality, Game Show, Special Interest
Original Language
British English
Release Date
Feb 1, 2024