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as Betty Lou Spence
as Cyrus Waltham Jr.
as Adela Van Norman
as Adela Van Norman
as Mrs. Van Norman
as 1st Welfare Worker
as Newspaper Reporter
as 2nd Welfare Worker
as Yacht Cabin Boy
Critic Reviews for It
It's all very standard romantic-fantasy stuff, but it moves with the rhythm of a hot jazz tune, and Bow lights up every moment she's onscreen.
This 1927 feature is a routine story of a salesgirl smitten with the department-store heir, yet Bow gives it a champagne fizz.
It's immediately apparent why [Clara Bow] was so beloved.
Audience Reviews for It
Clara Bow is an absolute delight in this film, and one can really see why it catapulted her into international stardom. Her face is so expressive and animated, displaying a wide range even in what is a pretty simple story, and it's clear that she has that certain indefinable something, that magnetism, that 'It" that the film is based on. I was especially tickled by her performance early on. She plays a saleswoman who falls for her employer (Antonio Moreno), and then uses his friend (William Austin) to get closer to him. She's simply charming in scenes ranging from making faces at a baby, to laying suggestively on top of her boss's desk on her tummy. The story is fairly standard, but it's well paced in its 72 minutes. Naturally, there is another woman involved, and there are also complications from the differing social classes that Bow and her boss come from, which is made worse when she has to stand up for her roommate in a way I won't describe. Watch it for Bow, who is fantastic.
Elinor Glyn, writer of risque romantic fiction in the early twentieth century, adapted her own story, appears as herself at The Ritz, and produced this picture. "It" is not just sex appeal. It is hard to define. One title card in this flick says It is, "self-confidence and indifference as to whether you are pleasing or not." The soundtrack is bouncy jazz age fun. There are quite a few title cards providing dialog, but they are brief and full of amusing figures of speech from the '20s. Clara Bow is Betty Lou, a girl of the era who is bursting with energy. She becomes infatuated with her department store boss Cyrus Waltham, played by Antonio Moreno. His bug-eyed nervous friend Monty (Austin) has been reading about "It" and decides Betty has It. Betty pretends to date Monty to get closer to Mr. Waltham, but it takes him awhile to notice her as he is attached to snooty blonde Adela (Gadsden). Eventually Betty and Cyrus have a date at the amusement park, which was a treat to observe. Complications arise when Betty tries to help her single mother roommate by preventing social workers from taking the baby. Monty is fooled and blabs to Cyrus that Betty is an unwed mother. On a yachting trip she toys with Cyrus for treating her like a bought woman. She pretends to be French. The picture quality looks good and there are lots of laughs. Later this sort of storyline would be recycled ad infinitum, however it is nice to see this early example truly from the female perspective with the fascinating Clara Bow as the star.
This is an interesting romantic drama, which gives you a sense about relationships in the time period, but it is a predictable love story. There are some funny moments, but the movie could have been better.
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