Usually when creating a horror franchise, or any franchise for that matter, you stick to the roots of the initial piece, while taking time to build, expand and further the story, characters and lore of the previous films. Rec 3 may lead you to believe that it will be in a similar vein as its counter parts, however after a very long introduction, the show gets going and its a show worth laughing your ass off for. I didnt like this originally, it felt too detached, too forced and ham fisted, its not until a second watch I actually realise that this film is a massive bundle of fun and its intentionally meant to be that way. I took it too seriously last time, expected something more, however with that expectation shattered, I can now see what Paco Plaza was trying to do, even though it flopped and probably lost the franchise a mass of fans, this film is stupendously genius. The film is wonderfully crafted into a wedding video for Koldo and Clara, a lucky couple who happen to be getting married a few hours prior to the originals out brake. We get the connection from one of Koldo's uncles, who happens to be a vet, who treated the dog, that was owned by one of the victims in the original and although that seems like a bit of a stretch, it works. Soon the couples big day turns from glory to blood bath as Rec literally takes a speed bomb and just chucks itself down a set of stairs, laughing manically while doing so. It falsely sets up the tired found footage premise, before kicking it to pieces and becoming a filmatic piece, which is a brilliant twist, whats even more brilliant is that, the second it does that it turns from horror into a flat out comedy and it knows it. Every cliched zombie moment gets used here and everyone of them will take a turn you just wont expect. This film plays with your expectations, it is brilliantly crafted in places. From moments such as Koldo trying to rescue his wife in a suit of armour and a mace, to a glorious moment where one of Clara's "Friends" admits she didnt want to come to the wedding, leading to a pre death conversation about how they were both sorry for her being there. Its hilarious stuff. Sadly character is seriously lacking here and the few characters that are fleshed out either die or arent very interesting. Clara and Koldo arent exactly worth rooting for, yeah they are cute, but that really is about it. The new cinematic style fits perfectly and actually looks better than a lot of zombie films, using tonnes of practical effects that just look stunning. The lighting is brilliant, the music is ironic and fitting, the whole thing, looks and feels stunning. Its utterly hilarious and completely tongue in cheek. Does it add anything new to the cannon, apart from breaking the mold no, but its enough to warrant an entry into the franchise and as a film. Its a far cry from the original and its sequel but what it does manage to achieve is unpredictability and hilarity, in a film that proves, you can still have a lot of fun making movies.