Addiction Incorporated (2011)


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In the 1980s, Victor DeNoble was a research scientist at a major tobacco company, where he was tasked with finding a substitute for nicotine that would not cause heart attacks. He succeeded- but in the process, he proved something that the industry had been denying for years: that cigarettes were addictive. He also uncovered a new addictive ingredient- setting off a chain of events that still reverberates even today.In a true act of modern-day heroism, DeNoble took his findings to the people despite a strict confidentiality agreement, eventually testifying about his research in the infamous 1994 Congressional hearings with the seven heads of the major tobacco companies. An unprecedented alliance of journalists, politicians, attorneys, and whistleblowers achieved what was once considered impossible- the first ever federal regulation of the tobacco industry, which continues to have repercussions even today. -- (C) Official Site

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Critic Reviews for Addiction Incorporated

All Critics (25) | Top Critics (13)

While it's satisfying to see fat cats tamed by science and an enraged public, the movie misses the opportunity to sustain the pressure.

Mar 23, 2012 | Rating: 3/4 | Full Review…

Once it finds its footing in old-fashioned journalism, the film packs a wallop.

Feb 23, 2012 | Rating: 3/4 | Full Review…

"Addiction Incorporated" follows tobacco's journey downhill from respectability.

Feb 9, 2012 | Rating: 3/4 | Full Review…

Rather than relying only on archival footage and a parade of talking heads, Evans mixes it up with reenactments of episodes in the past. It's subtly unobtrusive and effective.

Feb 3, 2012 | Rating: 2.5/4 | Full Review…

While its thoroughness is laudable, its pacing is deadly. And the events and attitudes depicted already have become curiously passe in less than a decade.

Jan 26, 2012 | Rating: 2/4 | Full Review…

A straightforward, effective mix of talking heads and newsreel footage.

Jan 19, 2012 | Rating: 3/4 | Full Review…

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