Pom Wonderful Presents: The Greatest Movie Ever Sold

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Pom Wonderful Presents: The Greatest Movie Ever Sold

PG-13

2011

1h 26m

Documentary

Comedy

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Popcornmeter

72%

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131 Reviews

64%

Popcornmeter

10,000+ Ratings

Fascinated by the ubiquity of advertising, documentarian Morgan Spurlock decides to make a film solely financed by product placement. Though many of the companies he contacts decline to participate, Spurlock gains support from businesses such as JetBlue Airways and Ban deodorant. While pitching his ideas, Spurlock visits São Paulo, where commercial outdoor displays have been banned, and a Florida school district forced to allow in-school advertising to continue operating.

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Critics Consensus

The Greatest Movie Ever Sold plays smartly to Spurlock's strengths, and the result is a breezy, albeit not particularly enlightening documentary.

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Sara Reihani

Bitch Media

Jan 7, 2021

With advertisers harvesting our online data, analyzing our brain chemistry, and moving their tactics to insidious levels of sci-fi creepiness, is knowing that we are being manipulated really the best we can do?

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Derek Malcolm

London Evening Standard

Oct 14, 2011

3/5

It ought to be sharper. But that is not Spurlock's way, as evinced by his disappointingly self-regarding Where in the World Is Osama Bin Laden?

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Anthony Quinn

Independent (UK)

Oct 14, 2011

2/5

He gets celebrity interviewees to blah on the subject -- Ralph Nader, Noam Chomsky, Quentin Tarantino -- and still fails to dispel the mood of utter pointlessness.

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Mike Massie

Gone With The Twins

Nov 30, 2020

7/10

Rather than dryly presenting facts, Spurlock's statistics and figures are shown with witty ideas, obvious mockery, and sharp sarcasm.

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Richard Propes

TheIndependentCritic.com

Sep 9, 2020

2.0/4.0

Rather than being informative or pointed, Spurlock presents as mostly smug and smarmy.

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Felicia Feaster

Charleston City Paper

Jan 17, 2020

It's the kind of gag that could perhaps fuel a TV comedy skit, but as a feature-length film concept, it's wafer thin.

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Georgan G

@RT98616417 Jan 19, 2025

Nothing special since product placement and movies pairing with advertisers is old hat at this point.

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Kyle M

@RT77296778 Oct 4, 2023

More of a practice than an exposé nor exemplar diving with factual obviousness (though curious avoidance from those contacts), it's the influence providing additional insight as a significant takeaway besides finding and factoring amusement in enjoying another Spurlock's investigative, hypothetically experimental endeavor. (B)

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Aug 20, 2021

Fast, funny, and definitely not boring. Spurlock somehow pulls off his gimmick with heart and purpose.

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Oct 7, 2020

I frickin loved this documentary. Morgan Spurlock really opened my eyes to the world of commercialism and its infiltration in media. A must see for sure.

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Oct 7, 2020

it's so fucking shit that it makes it good. holy fuck i hate this movie. but at the same time love it so damn much.

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Jul 25, 2019

Really hard to watch. The content was dry and not interesting. Also, the movie fell way short of the contingencies required to recieve a payout from POM, which was the title sponsor.

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Morgan Spurlock

Director

Morgan Spurlock

Actor

J.J. Abrams

Actor

Peter Berg

Actor

Noam Chomsky

Actor

Jimmy Kimmel

Actor

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Synopsis

Fascinated by the ubiquity of advertising, documentarian Morgan Spurlock decides to make a film solely financed by product placement. Though many of the companies he contacts decline to participate, Spurlock gains support from businesses such as JetBlue Airways and Ban deodorant. While pitching his ideas, Spurlock visits São Paulo, where commercial outdoor displays have been banned, and a Florida school district forced to allow in-school advertising to continue operating.

Director: Morgan Spurlock
Producer: Keith Calder, Jeremy Chilnick, Abbie Hurewitz
Screenwriter: Jeremy Chilnick, Morgan Spurlock
Distributor: Sony Pictures Classics
Production Co: Warrior Poets, Snoot Entertainment
Rating: PG-13 (Some Language|Sexual Material)
Genre: Documentary, Comedy
Original Language: English
Release Date (Theaters): Apr 22, 2011, Limited
Release Date (Streaming): Apr 16, 2012
Box Office (Gross USA): $638.5K
Runtime: 1h 26m

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