Another exhibition for Morgan Spurlock to shock and awe, this film does an impressive job of showing the groveling of getting sponsors for big budget blockbusters, and the reach of advertising within the film and television medium. The first section of the film is slow and meandering as it describes the entire plot to the rest of the film, which doesn't sound all too exciting either. His meetings with companies, relentless phone calls, and profiteering off of profiteering wasn't all too new or riveting. Spurlock is entertaining when it comes to fleshing out his ideas for his films and television shows,. Still, there is this smugness that comes off him in waves, and really he's the face of the documentary, though it just as easily could have been solely about the subject matter. The use of product placement and tie-ins, footage from commercials and interviews, and Spurlock selling himself while questioning his own motives was insightful and gave us the flawed perspective of the real artist minds behind the view of product placement and vertical integration within films. The best aspects of the film were when Spurlock directly interviews directors, bands, and shows just how far the outreach of commericalization has gotten to the masses in every kind of media. The humor in it was often underplayed compared to the trailer, but works well with Spurlock. It's his ease that sells the film, his huge hand in the direction and production evident from his ideas for commercials within the film, his performance a true salesman in action. Really it made me think about how often dialogue is forced and situations are faked for money. It also got me to see what POM was, and now I want to try it ever so badly.

Very interesting if you're interested in the subject, but it's more "calls attention to the issue" than "explores it in depth"