Tom Davis DI Sleet Actor Deborah Meaden Sidekick Actor Kimberly Wyatt Sidekick Actor Dermot O'Leary Sidekick Actor Jamie Laing Sidekick Actor Liam Hourican Gordon Ramsey Actor Jenny Bede Taylor Swift Actor Marie Lawrence Lana Del Rey Actor Rachel Parris Lady Gaga Actor Cariad Lloyd Darcey Bussell Actor Jason Lewis Jay Z Actor Ricky Grover Alan Sugar Actor Tony Way Harry Styles Actor Dan Renton Skinner Dr Bob Geldof Actor Harry Peacock Niall Horan Actor Frances Barber Mary Berry Actor Colin Hoult Jimmy Carr Actor Nick Mohammed Dynamo Actor Luke Kempner Alan Carr Actor Nico Tatarowicz Sid Actor James De Frond Director Andrew Brereton Executive Producer Sophie Cousens Producer Jason Hazeley Writer Joel Morris Writer