Alan Sugar Self Karren Brady Self Claude Littner Self Mark Halliley Narrator Aisha Kasim Contestant April Jackson Contestant Brett Butler-Smythe Contestant Charleine Wain Contestant Dan Callaghan Contestant David Stevenson Contestant Elle Stevenson Contestant Gary Poulton Contestant Jenny Garbis Contestant Natalie Dean Contestant Richard Woods Contestant Ruth Whiteley Contestant Sam Curry Contestant Scott Saunders Contestant Selina Waterman-Smith Contestant Vana Koutsomitis Contestant Andy Devonshire Director