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Critics Consensus: No uses its history-driven storyline to offer a bit of smart, darkly funny perspective on modern democracy and human nature.
Critic Consensus: No uses its history-driven storyline to offer a bit of smart, darkly funny perspective on modern democracy and human nature.
All Critics (128) | Top Critics (36) | Fresh (120) | Rotten (8) | DVD (1)
Gripping and suspenseful even though the ending is already known.
The best movie ever made about Chilean plebiscites, No thoroughly deserves its Oscar nomination for Best Foreign Film.
"No" is a picture that perches precariously on the cusp of a paradox.
"No" is filmmaking of the first order.
A cunning and richly enjoyable combination of high-stakes drama and media satire from Chilean director Pablo Larrain.
A mesmerizing, realistic and often hilarious look at the politics of power and the power of ideas ...
Featuring an impressive lead performance from pint-sized Spanish language star Gael García Bernal and welcoming back his regular muse Alfredo Castro, Larraín has successfully sculpted his most commercially-appealing film to date.
This purposefully low-tech approach results in a film with a lot of light. Too much, perhaps, for the contemporary eye, but it captures the optimism of the time as well as Saavedra's rainbow-laden ads.
Nonetheless, this is a rigorously drawn account of a remarkable coup that delves shrewdly into the machinations of political marketing.
In fact, for all its good cheer, what gives Larrain's movie an emotional undertow is its suggestion that while Rene's marketing strategy may work, it may also be a double-edged sword.
Given the charnel-house atmosphere of Tony Manero and Post Mortem, it's striking that Larraín concludes his Pinochet trilogy on a note of near-giddy optimism.
There's something provocative about using the huckster's art to bring down a dictatorship, but the film is, in fact, largely based on a true story.
In 1988, Chilean citizens ended the rule of Augusto Pinochet after Chile's voters get inspired by a peppy ad campaign designed by an unconventional ad executive named Rene (a committed Gael Garcia Bernal) "NO" tells the story of the creation of that campaign by focusing on a message of hope and by doing that delivers a message of how humans are motivated by messages of hope vs messages of doom - a pretty timely message considering how mudslinging politics are today. As a film, "NO" relies on too many cinematic tricks to lend it its authenticity which sometimes blunt its message. The characters, except for Garcia Bernal's, are quite stock. And it is doubtful that any non-Chilean viewer can appreciate the severity of Pinochet's rule. "NO" is a good watch and is at times quite smart. But it's not the home run it thinks it is.
Super Reviewer
Never underestimate the power of media!! Of course, the makers sidelined the other efforts that too contributed equally, if not largely, in freeing Chile from Pinochet's dictatorship. The focus here is on the ad campaign, and to an extent, it's appealing. Loses steam towards the ending, though.
Brilliant drama, No is one of those films that brings to light an important event in a country's history, and dramatises in order to make for a truly engrossing film going experience. The film focuses on the opposition to Chilean dictator Augusto Pinochet and how an advertising executive comes up with a campaign to remove Pinochet. The story is well paced, and the cast display some powerful performances here, and really brings the dramatic element to life. The fact that this is based on true events makes this a worthwhile viewing, and makes for a memorable drama. No is powerful cinema, and at the heart of the film is a story of impossible odds and accomplishing the impossible, which in this case was to bring hope to an oppressed population. The story is well structured and compelling. For those wanting a terrific drama to watch No is a film that you should seek out, especially for the fact that it chronicles a true event, which makes for a truly engrossing picture. With a great cast at hand, an even more powerful story, No is truly a memorable drama about fighting oppression and giving a country hope for a far better future. No is a well crafted drama that is among the finest foreign films in the last few years. Expect something memorable with this one because, the true story of these events help define a new future for an oppressed country. Brilliant in showing the struggle, optimism and ultimately determination of those involved, No is a drama that you soon won't forget, and it is a subtle, yet effective drama that works well due to the story being thought provoking and powerful.
Skillful, witty and in the end sour depiction of the deceptive power behind the media, masquerades, fabricated truths, and the profound divisions of ideology and socioeconomical types in latin america. Either a denounce of the general public indiference and the futility of the democratic triumph or an important footnote in the short term mass media events that could shake or actually bring down a de facto government.
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