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Movie Info
An in depth look at how industrial art impacts our lives.
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Genre: Documentary
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Original Language: English
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Director: Gary Hustwit
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Producer: Gary Hustwit
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Release Date (Theaters): original
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Release Date (Streaming):
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Box Office (Gross USA): $8.7K
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Runtime:
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Critic Reviews for Objectified
Audience Reviews for Objectified
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"Objectified" is a mildly interesting documentary about design that sadly has more to do with symbolically and futilely trying to reinvent the wheel but little to do with building a better mousetrap. Actually, towards the beginning there is some focus on crafting household items, like potato peelers, that are easier for people suffering with arthritis to handle. But most of the documentary concerns the outward designs of objects to make them more palatable for consumers. While much attention is paid to the coolness of the designs, the concept of planned obsolescence is pretty much ignored. And I know creating new designs can be used to fight against an increasingly disposable world but some items were simply meant to be used and thrown away. For the record, there is one item I would run inside a fire to get and that is my DVR which is an entirely practical choice.(Sue me, I'm not sentimental.) And is a $100 pen any better than the cheap pen I used to write up this review in my one subject spiral notebook? Admittedly, we do need some variety in life, or else we're going to be on page 80 of "Brave New World." And with Smart Cars, especially the yellow ones, you have the perfect combination of efficiency, function and a funky look, to offset the ugly, gas guzzling SVU's.
walter m Super Reviewer -
Darn, you already pushed the thumbs down icon and you havent read the review. This move is really focused for people in to the design of anything material. Having people verbalize about the creative process is like asking writers to paint about writing. The real interest is in the subtext, the people who are interviewed are obsessed with design, as I can say I am also. The though kept sneaking into my mind that none of the people interviewed have children except Marc Newsom. In the extra he explains he has a 9 mo old daughter and goes on a rant about the state of design of highchairs and other childrens goods. You can see the sleep deprivation in his eyes. There is a deep inner connection between creative drive and raising children. The most brief and most enjoyable interview is with Dieter Rams head of industrial design for Braun. Definitely catch the extended interview in the extras (yes theyre there you can only get there through the pop-up menu button). Naoto Fukasawa give some in site into Japanese asthetic in a rambling train of thought exposition. The opposite is Poala Antonelli who gives this boring academic long winded history of design, she has to be a uncreative barren and bitter designer.
bill c Super Reviewer
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Like a very well-produced Nova special, or a Discovery channel in-depth program, this documentary about industrial design is interesting and chatty and slightly dry. Some interesting stuff, not dull, but I like my documentaries a little more . . . grabby.
Verified