Mad Men: Season 4 (2010)


Season 4
Mad Men

Critics Consensus

While Mad Men continues to darken in tone, it remains one of the most provocative, intelligent shows on television.

95%

TOMATOMETER

Critic Ratings: 37

98%

Audience Score

User Ratings: 474

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Episodes

Air date: Jul 25, 2010

In the Season 4 opener, Don's reluctance to talk about himself jettisons a prestigious trade-paper interview that the company was hoping would be a boon to business. Meanwhile, the "wholesome" manufacturer of two-piece swimsuits wants to hire the firm but doesn't want a sexy ad campaign; Pete and Peggy stage a stunt in an effort to secure more money from a meat-company client; and Roger plays Cupid for Don.

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Air date: Aug 1, 2010

The agency's Christmas party is nearly spoiled by the late arrival of a surprise and not-so-welcome visitor.

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Air date: Aug 8, 2010

Don plans a jaunt to Acapulco, while back at the office, Lane and Joan get into a serious disagreement.

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Air date: Aug 15, 2010

When Pete receives an edict from Roger and Lane, he finds himself confronting personal dilemmas at work and on the home front. Meanwhile, Peggy befriends Joyce, a photo editor at Life magazine, who invites the copywriter to a party at a downtown loft, where Peggy gets hit on from a number of sides. And Faye's self-deprecating remarks at a focus-group meeting don't sit well with Don.

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Air date: Aug 22, 2010

Don and Pete disregard Roger's expectations in an effort to land an important new client.

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Air date: Aug 29, 2010

Peggy and her new creative partner don't see eye-to-eye; Don pitches a client under an unusual set of circumstances.

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Air date: Sep 5, 2010

A rapidly approaching deadline causes consternation and throws things into a tizzy at the agency.

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Air date: Sep 12, 2010

Peggy and Joan are forced to deal with some insulting office behavior; Don and his date Bethany (Anna Camp) have an uncomfortable encounter with Betty and her husband at a fancy restaurant. Later, during a late-night business meeting, Don invites Faye (Cara Buono) to dine with him, and dinner turns into a bit more than either had expected.

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Air date: Sep 19, 2010

A romantic gesture in the form of a thoughtful gift could lead to professional problems for Peggy.

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Air date: Sep 26, 2010

Betty is a bit unsettled when a surprise visitor stops at the Francis home.

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Mad Men: Season 4 Photos

Tv Season Info

Following his divorce from Betty (January Jones) and his decision to leave behind his old firm in order to create a new ad agency, Don Draper (Jon Hamm) is finding himself adrift in a brave new world. As he sinks deeper into loneliness and alcoholism, it becomes increasingly clear that Don is unable to take care of himself as a single man, and that he needs to find himself a new wife as soon as possible. The rest of the cast are also struggling with new roles and responsibilities: Peggy Olson (Elisabeth Moss) finds some bohemian friends and starts dating a hippie journalist (Charlie Hofheimer), Pete Campbell (Vincent Kartheiser) learns he's going to be a father, Roger Sterling (John Slattery) contemplates his growing obsolescence and Lane Pryce (Jared Harris) adjusts to life in America.

Critic Reviews for Mad Men Season 4

All Critics (37) | Top Critics (22)

After four seasons, this is still the hour of television that I find closest to perfection: intelligent, always involving and continually surprising.

Jul 25, 2010 | Full Review…

True-blue fans will swoon.

Jul 25, 2010 | Rating: A+ | Full Review…

Mad Men remains the best show on television.

Jul 25, 2010 | Full Review…

It remains relevant, poignant and artfully constructed as it launches its fourth season.

Jul 25, 2010 | Full Review…

Brooding and addictive, sleek and revelatory, Mad Men is back.

Jul 25, 2010 | Full Review…

Hamm and Moss have, for one thing, an acting alchemy that's fairly unique on television right now, the kind of skillful play off each other than leads even underwritten scenes to be fraught with meaning.

Dec 29, 2020 | Full Review…

The actual stuff of Mad Men's action is, essentially, the stuff of soap opera...this impulse might be worth indulging (briefly), but the problem with Mad Men is that it suffers from a hypocrisy of its own.

Nov 5, 2018 | Full Review…

The secret of Mad Men's addictive draw is the human profundity you try to read into this fascinatingly surfaced drama about an empty man who doesn't know who he is... a series so slick and so moreish you don't even know it's an advert.

Jul 18, 2018 | Full Review…

We have to watch the "Mad Men" characters figur it out for themselves. And finally, I care about turning in to watch that happen.

Jun 19, 2018 | Full Review…

No other series digs quite so deeply or provocatively into the American psyche and culture.

Jul 25, 2010 | Full Review…

The return of the two-time Emmy winning best drama instantly eclipses the rest of summer TV with its dazzling wit, its posh mid-'60s style and its timelessly provocative substance.

Jul 25, 2010 | Full Review…

Sunday night's opening episode, Public Relations, delivers some jaw-dropping moments.

Jul 25, 2010 | Full Review…

Audience Reviews for Mad Men: Season 4

  • Feb 28, 2021
    RATING: A+ Creator: Matthew Weiner Mad Men continues to be one of the greatest shows ever. The Ensemble is as great as always, and the new additions to the main cast are very welcome as well as the complete new characters. The show dives deeper into the question: How to build an ad agency ( whereas this is Obviously the main theme this season ), it also continues to get a little darker. The Writing, Direction and the Production Values as well as the outstanding Cinematography are as great as always.
  • Dec 25, 2019
    La mejor temporada para mi gusto. De principio a fín. Excepcional. El comienzo de decadencia de Don. Cada capítulo es una joya.
  • Sep 06, 2018
    Puntaje Original: 8.0 Mad Men ya es todo un clásico de la TV estadounidense, para todos amantes del cine, Mad Men es una obra maestra, sus momento tan memorables, llevados acabo por personajes entrañables. En resumen GENIAL.
  • Mar 02, 2017
    After the incredible strong finish to Season Three, I expected Season Four of "Mad Men" to get back to its storytelling perfection. That being said, even I was surprised how quickly I gobbled up each of these episodes, watching them at a pace not experienced since the first campaign! Some highlights from this season include (some spoilers here): -The new ad company (so hastily conceived towards the end of the previous season) struggling with all the things that a new business typically struggles with (overhead, payroll, keeping clients happy, etc.). -Don Draper (Jon Hamm), the lynchpin of the show's character drama, goes on more of an emotional rollercoaster than perhaps any other season, from drinking problems to marital issues (and solutions?) to child-raising quandaries. -Peggy Olsen (Elisabeth Moss) really finding her place in a "man's world". She isn't the sheepish wallflower of seasons past in this season. -The former Betty Draper (January Jones) trying to control her home life while her personal life is going the other direction. This season is so good because it also works concurrently on two different levels. The micro-level sees great individual episodes, including an office Christmas party, a long night at the office from Don & Peggy, a rekindling of romance between Joan (Christina Hendricks) & Roger (John Slattery) and a bombshell announcement that changes the entire landscape of the advertising culture. On the macro-level, the Don/Betty dynamic is utterly fascinating, primarily embodied via daughter Sally (Kiernan Shipka). Whereas in earlier seasons Don was set up as the "hopeless womanizer" with Betty "holding everything together", viewers now begin to understand that those characterizations are not as black-and-white as they seem. Like I've said in other reviews about this series, the show is always at its peak when Don is the major focus. He doesn't "do it alone", but any means, but it is his journey that gets the most attention (and thus is what us as viewers want the most resolution too). Basically, this fourth season of "Mad Men" cemented the series as one of my favorite shows of all-time. Can it get a bit soapy at times? Yes...no way around it. But the characters are so interesting and feel so "alive" that one almost can't help but be sucked into the drama.
  • Aug 15, 2016
    It continues to surprise and bring some utterly profound work in their art design.
  • Dec 01, 2014
    One of the best season of mad men
  • Aug 25, 2014
    The turn of events are unpredictable and it's difficult to assume what happens next after each episode. It has never been this absorbing!
  • Apr 02, 2014
    Amazing. I don;t understand how anyone would not like this show unless they are one of those constipated religious freaks. The writing and the way they've captured the era is outstanding. This is quality at it's finest
  • Mar 09, 2014
    The shift in tone for the show has gotten much darker, with some characters having dramatic changes in their personalities. It's honest portrayals of divorce, alcoholism and work-related stress is excellently written and superbly acted.
  • Mar 07, 2014
    Chronicled with great episode after great episode (including The Suitcase, which is Mad Men's finest hour to date), season four is ostensibly the show's very best season.

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