Mad Men: Season 4 (2010)


Season 4
Mad Men

Critics Consensus

While Mad Men continues to darken in tone, it remains one of the most provocative, intelligent shows on television.



Critic Ratings: 36


Audience Score

User Ratings: 438
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Air date: Jul 25, 2010
Air date: Aug 1, 2010
Air date: Aug 8, 2010
Air date: Aug 15, 2010
Air date: Aug 22, 2010
Air date: Aug 29, 2010
Air date: Sep 5, 2010
Air date: Sep 12, 2010
Air date: Sep 19, 2010
Air date: Sep 26, 2010
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Mad Men: Season 4 Photos

Tv Season Info

Following his divorce from Betty (January Jones) and his decision to leave behind his old firm in order to create a new ad agency, Don Draper (Jon Hamm) is finding himself adrift in a brave new world. As he sinks deeper into loneliness and alcoholism, it becomes increasingly clear that Don is unable to take care of himself as a single man, and that he needs to find himself a new wife as soon as possible. The rest of the cast are also struggling with new roles and responsibilities: Peggy Olson (Elisabeth Moss) finds some bohemian friends and starts dating a hippie journalist (Charlie Hofheimer), Pete Campbell (Vincent Kartheiser) learns he's going to be a father, Roger Sterling (John Slattery) contemplates his growing obsolescence and Lane Pryce (Jared Harris) adjusts to life in America.


Jon Hamm
as Don Draper
Elisabeth Moss
as Peggy Olson
Vincent Kartheiser
as Peter Campbell
January Jones
as Betty Draper
Christina Hendricks
as Joan Holloway
John Slattery
as Roger Sterling
Michael Gladis
as Paul Kinsey
Aaron Staton
as Ken Cosgrove
Rich Sommer
as Harry Crane
Robert Morse
as Bertram Cooper
Bryan Batt
as Salvatore Romano
Jared Harris
as Lane Pryce
Matt Long
as Joey Baird
Cara Buono
as Faye Miller
Kiernan Shipka
as Sally Draper
Anna Camp
as Bethany Van Nuys
Randee Heller
as Miss Blankenship
Jared S. Gilmore
as Bobby Draper
Zosia Mamet
as Joyce Ramsey
Sheila Shaw
as Jeannie Vogel
Joe O'Connor
as Tom Vogel
Joel Murray
as Freddy Rumson
Elena Castro
as Joyce's Friend
Peyton List
as Jane Sterling
Blake Bashoff
as Mark Kearney
Benjamin Scott Perry
as Davey Kellogg
Sam Page
as Greg Harris
Pamela Dunlap
as Pauline Francis
Chris McGarry
as Jack Hammond
Jack Laufer
as Frank Keller
Anne Dudek
as Francine Hanson
Danny Strong
as Danny Siegel
Ron Perkins
as Jim Hartsdale
Peter Lewis
as Ralph Stuben
Peter Barent Lewis
as Ralph Stuben
Paul Bartholomew
as Bob Finley
Larisa Oleynik
as Cynthia Baxter
Ray Wise
as Ed Baxter
Kevin Rahm
as Ted Chaough
Veronica Taylor
as Eleanor Francis
Tommy Dewey
as John Florry
Aidan Miner
as Glo-Coat Boy
Jennifer Riker
as Glo-Coat Mom
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Critic Reviews for Mad Men Season 4

All Critics (36) | Top Critics (19)

After four seasons, this is still the hour of television that I find closest to perfection: intelligent, always involving and continually surprising.

Jul 25, 2010 | Full Review…

Mad Men's fourth season is all about selling - ads, bodies, and souls.

Jul 25, 2010 | Full Review…

Mad Men remains the best show on television.

Jul 25, 2010 | Full Review…

It remains relevant, poignant and artfully constructed as it launches its fourth season.

Jul 25, 2010 | Full Review…

Brooding and addictive, sleek and revelatory, Mad Men is back.

Jul 25, 2010 | Full Review…

True-blue fans will swoon.

Jul 25, 2010 | Rating: A+ | Full Review…
Top Critic

The actual stuff of Mad Men's action is, essentially, the stuff of soap opera...this impulse might be worth indulging (briefly), but the problem with Mad Men is that it suffers from a hypocrisy of its own.

Nov 5, 2018 | Full Review…

We have to watch the "Mad Men" characters figur it out for themselves. And finally, I care about turning in to watch that happen.

Jun 19, 2018 | Full Review…

No other series digs quite so deeply or provocatively into the American psyche and culture.

Jul 25, 2010 | Full Review…

A new season of Mad Men is finally here, and I'm really damn happy to be talking about the show again.

Jul 25, 2010 | Full Review…

The return of the two-time Emmy winning best drama instantly eclipses the rest of summer TV with its dazzling wit, its posh mid-'60s style and its timelessly provocative substance.

Jul 25, 2010 | Full Review…

The secret of Mad Men's addictive draw is the human profundity you try to read into this fascinatingly surfaced drama about an empty man who doesn't know who he is... a series so slick and so moreish you don't even know it's an advert.

Jul 18, 2018 | Full Review…

Audience Reviews for Mad Men: Season 4

  • Sep 06, 2018
    Puntaje Original: 8.0 Mad Men ya es todo un clásico de la TV estadounidense, para todos amantes del cine, Mad Men es una obra maestra, sus momento tan memorables, llevados acabo por personajes entrañables. En resumen GENIAL.
  • Mar 02, 2017
    After the incredible strong finish to Season Three, I expected Season Four of "Mad Men" to get back to its storytelling perfection. That being said, even I was surprised how quickly I gobbled up each of these episodes, watching them at a pace not experienced since the first campaign! Some highlights from this season include (some spoilers here): -The new ad company (so hastily conceived towards the end of the previous season) struggling with all the things that a new business typically struggles with (overhead, payroll, keeping clients happy, etc.). -Don Draper (Jon Hamm), the lynchpin of the show's character drama, goes on more of an emotional rollercoaster than perhaps any other season, from drinking problems to marital issues (and solutions?) to child-raising quandaries. -Peggy Olsen (Elisabeth Moss) really finding her place in a "man's world". She isn't the sheepish wallflower of seasons past in this season. -The former Betty Draper (January Jones) trying to control her home life while her personal life is going the other direction. This season is so good because it also works concurrently on two different levels. The micro-level sees great individual episodes, including an office Christmas party, a long night at the office from Don & Peggy, a rekindling of romance between Joan (Christina Hendricks) & Roger (John Slattery) and a bombshell announcement that changes the entire landscape of the advertising culture. On the macro-level, the Don/Betty dynamic is utterly fascinating, primarily embodied via daughter Sally (Kiernan Shipka). Whereas in earlier seasons Don was set up as the "hopeless womanizer" with Betty "holding everything together", viewers now begin to understand that those characterizations are not as black-and-white as they seem. Like I've said in other reviews about this series, the show is always at its peak when Don is the major focus. He doesn't "do it alone", but any means, but it is his journey that gets the most attention (and thus is what us as viewers want the most resolution too). Basically, this fourth season of "Mad Men" cemented the series as one of my favorite shows of all-time. Can it get a bit soapy at times? way around it. But the characters are so interesting and feel so "alive" that one almost can't help but be sucked into the drama.
  • Aug 15, 2016
    It continues to surprise and bring some utterly profound work in their art design.
  • Dec 01, 2014
    One of the best season of mad men
  • Aug 25, 2014
    The turn of events are unpredictable and it's difficult to assume what happens next after each episode. It has never been this absorbing!
  • Apr 02, 2014
    Amazing. I don;t understand how anyone would not like this show unless they are one of those constipated religious freaks. The writing and the way they've captured the era is outstanding. This is quality at it's finest
  • Mar 09, 2014
    The shift in tone for the show has gotten much darker, with some characters having dramatic changes in their personalities. It's honest portrayals of divorce, alcoholism and work-related stress is excellently written and superbly acted.
  • Mar 07, 2014
    Chronicled with great episode after great episode (including The Suitcase, which is Mad Men's finest hour to date), season four is ostensibly the show's very best season.
  • Dec 28, 2013
    Mad Men never fails to deliver compelling and entirely new story lines that keep it fresh.

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