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Season 1 – On Brand With Jimmy Fallon

Play trailer Poster for Season 1 – On Brand With Jimmy Fallon Sep 2025 Reality Play Trailer Watchlist
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Tomatometer 3 Reviews Popcornmeter Fewer than 50 Ratings
Late-night icon Jimmy Fallon and marketing Hall of Famer Bozoma Saint John join forces in a new business competition where they challenge 10 people from across the country to pitch and execute marketing campaigns for eight world-famous brands. The contestants design billboards on the ground and in the sky, direct commercials featuring celebrity guests, write musical jingles and more. Representatives from each brand will select the winning ideas and incorporate them into real-world campaigns. The person who lands the most accounts earns the title "Innovator of the Year" and the grand prize of $100,000.
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On Brand With Jimmy Fallon — Season 1

Critics Reviews

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Kristen Maldonado Pop Culture Planet Jan 4
I was absolutely addicted to On Brand With Jimmy Fallon! [...] You got to see each competitor pitch and execute fun and innovative ideas that then appeared in the world in real time, while sharing their own personal connections to the brands. Go to Full Review Joly Herman Common Sense Media Oct 14
3/5
Fallon's guilty pleasure is green lit in this reality show that runs wild with the jingles and hooks of American marketing. Go to Full Review Joel Keller Decider Oct 3
We don’t think many effective campaigns are going to come out of On Brand With Jimmy Fallon, and it doesn’t help that Fallon adds little to the proceedings beyond being his usual goofy self. Go to Full Review Read all reviews

Audience Reviews

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Leroy C Nov 3 What a show full of you know what!! It didn’t make sense. Bianca may have won bur her commercial she presented wasn’t even the commercial they used. It was a lady and her family (with a dog) at a family dinner and the food was dry. So, she sprayed them with water and then used the device. That had nothing to do with her idea. It was more Ryan’s than hers. He had a family AND a dog. The whole show seemed fake and the winner was already determined! Terrible and won’t watch again!!! See more Eileen J Nov 1 Why would I want to watch a show about ads and commercials? I fast-forward through them whenever possible. And why would I want to watch a bunch of annoying, attention-needy amateurs try to be professional advertising creators? This is just a series of extended commercials. Ugh. See more Donny H Oct 4 Sorry Jimmy but this show is not funny and the premise is not interesting. I had to turn it off. See more Stephen C @bob25009 Oct 2 6 real episodes!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Rated TV-PG for Some Suggestive Dialogue (D)!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! See more Heidi R Oct 1 If you love business competitions, creative chaos, and a dash of celebrity flair, the new show featuring Jimmy Fallon and Bozoma Saint John is your next binge-worthy obsession. The contestants? A mix of scrappy entrepreneurs, marketing mavens, and big-dream creatives. You’ll find yourself rooting for them, cringing with them, and wondering how they pulled off that billboard stunt in under 24 hours. If episode one is any indication, this show isn’t just entertaining — it’s a masterclass in modern marketing, wrapped in a glittery bow of late-night fun. Can’t wait to see what they cook up next. Heidi Richards Mooney See more Read all reviews
On Brand With Jimmy Fallon — Season 1

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Cast & Crew

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Jimmy Fallon

Host

Bozoma Saint John

Host

Jimmy Fallon

Executive Producer

Brien Meagher

Executive Producer

Rhett Bachner

Executive Producer

Philippa Wells

Executive Producer

Episodes

Episode 1 Aired Sep 30, 2025 10K Store Merch Drop The On Brand Agency opens its doors to its first client, Dunkin'; ten creatives pitch their ideas for a breakfast campaign for the chance to win the first account and see their campaign and merch designs launched in 10,000 Dunkin' stores. Details Episode 2 Aired Oct 3, 2025 Billboard in the Sky Southwest Airlines enlists the On Brand Agency to help tout something extra that's arriving inflight; the stakes are sky-high as the winner will see their campaign brought to life as a commercial plane wrap; the losers are at risk of elimination. Details Episode 3 Aired Oct 7, 2025 Fashion Capital Takeover Marshalls collaborates with the On Brand Agency's nine creatives to take over the streets of New York with interactive pop-up activations; the winning campaign will have the opportunity to be seen by millions when it is featured on a billboard. Details Episode 4 Aired Oct 10, 2025 Diners, Drive Ins and Housewives SONIC employs the On Brand Agency to prove that they offer viral-worthy drinks year-round; the creatives pitch ideas and a jingle, assisted by Erika Jayne; the contestants have to hit the right notes as the losing team is at risk of elimination. Details Episode 5 Aired Oct 14, 2025 The Super Bowl Is the Holy Grail The On Brand Agency gets their biggest assignment yet; Captain Morgan and late-night host Jimmy Kimmel tap the eight creatives to fuel a Super Bowl campaign with the goal of reaching younger generations and bringing friends together. Details Episode 6 Aired Oct 17, 2025 Oh Boy, Doughboy The Pillsbury Doughboy joins forces with the On Brand Agency to ensure every baker knows what Pillsbury brings to the table; the creatives work to develop and launch an interactive activation to be judged by a very non-traditional focus group. Details Episode 7 Aired Oct 24, 2025 Jennifer Garner Is Not Applying for a Job The On Brand Agency is tasked by KitchenAid to whip up a web series that promotes their innovative products alongside A-list talent; performance reviews are in and the creatives have one chance to prove themselves before a shocking elimination. Details Episode 8 Aired Oct 31, 2025 Innovator of the Year Therabody and investor Josh Allen, the NFL's MVP, engage the final four creatives at the agency to create cinematic spec commercials; a concept brought to life by Therabody, title of Innovator of the Year and $100K grand prize are at stake. Details
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On Brand With Jimmy Fallon — Season 1

On Brand With Jimmy Fallon On Brand With Jimmy Fallon On Brand With Jimmy Fallon View more photos

Season Info

Executive Producer
Jimmy Fallon, Brien Meagher, Rhett Bachner, Philippa Wells, Kelly Powers
Network
NBC
Rating
TV-PG (D)
Genre
Reality
Original Language
English
Release Date
Sep 30, 2025
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