Nick Hewer Self Margaret Mountford Self Alan Sugar Self Syed Ahmed Self Nargis Ara Self Ruth Badger Self Karen Bremner Self Jo Cameron Self Michelle Dewberry Self Philip Green Self Ansell Henry Self Mark Halliley Narrator Samuel Judah Self Tuan Le Self Sharon McAllister Self Mani Sandher Self Alexa Tilley Self Paul Tulip Self Andy Devonshire Director James Bainbridge Director Beth Dicks Director Alan Brown Executive Producer Daisy Goodwin Executive Producer Patrick Uden Executive Producer Mark Burnett Executive Producer