Cheesy, painfully predictable and with few actual laughs, Hitch is an all-start vehicle that still manages to leave the viewers (searching for a proper rom-com) with a good feeling after the final credits. Alex "Hitch" Hitchens (Will Smith) is a professional "love consultant" specialized in men who have problems with reaching to to ladies they like. One of his assignments is to help the absolutely inexperienced Albert (Kevin James) find his way to the heart of the billiionnaire Alegra (Amber Valetta). Things, however get complicated when in the mean time Hitch gets to know a talented journalist Sara (Eva Mendez) and falls in love with her.
Sweet, or actually too sweet for some, the story is totally formulaic and you can be 10 minutes ahead of it. Nevertheless, Andrew Tennant's movie still succeeds to keep a not so bad level of being watchable,due to the cool cast ensemble which practically saves the movie from being a total disaster.
but somehow he manages to find the balance between the game and destiny, a very well made film.
"Hitch" carries classic romcom signs, but yet has its own entity within the genre in my eyes. The fact is that this sort of role fits Will Smith like the hand in a glove. His character Alex "Hitch" Hitchens has that balance between being self assure and suave but yet within there´s that unsure and real person he battles with. Smith handles that in a great manner and his cool facade breaks down the more he becomes in love with Sara. The same goes for the lovely Eva Mendes character Sara and she handles it equally well as Smith. Even if Smith´s character helps his clients to make memorable impressions with women they like and want to start a relationship with, he does not help out guys who want to "Hit it and quit it". Meaning there´s a love code and moral to it. I like that. Kevin James is maybe a bit like Will Smith, in a way one dimensional in his acting, however the character Albert is perfect for him. There´s funny moments, sad moments, ok dialogue, chemistry between the main actors, solid soundtrack and a beautiful homage to New York City through the camera lens. "Hitch" is ok in my eyes.